Innisfree is a fast-growing cosmetics brand in
The Digital Green Concept Store Located in Downtown
To create an eco-friendly store, Innisfree used a two-story-high living plant wall to design its storefront. Inside the store, they further used the original imported materials from Jeju to create a cozy in-store atmosphere with a strong Jeju cottage style.
To make the brand stand out in the increasingly competitive cosmetics market, Innisfree adopted a 2 × 3 video wall, seamlessly composed of six 46-inch, 500-nit displays at the shop front. Through the deployment of CAYIN SMP-WEBDUO, a web-based digital signage player, fresh and natural digital content can be played as an extension of natural design and also perfectly combine with the in-store Jeju original decorations. Moreover, customers who come into the store can purely experience and enjoy the unique value of the brand through all of their five senses: sight, hearing, touch, smell, and taste.
The Unlimited Potential of Omni-Channel Integration
With the rapid growth of Internet and information technology, the new concept of omni-channel integration has become the crucial challenge for all businesses. Through seamless connections across all available channels such as mobile devices, online platforms, social media, and physical stores, digital signage has become an indispensable medium.
Digital signage provides users with dynamic and flexible marketing solutions, which can further improve the message delivery, enhance the customer satisfaction, strengthen the brand image, and achieve many other goals. The powerful remote management and performance analysis can further help users to increase overall efficiency. This is why digital signage can continuously shine in the ever-changing information era and become an important media platform to any business.
Please download the complete case study from CAYIN's website:
Innisfree in Brief:
Innisfree is a natural cosmetics brand that has more than 900 stores in
CAYIN Technology in Brief:
CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ever-growing market demand for almost limitless applications.
Read the full story at http://www.prweb.com/releases/2014/08/prweb12068675.htm
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