Pop singer Christina Aguilera is partnering with Yum! Brands to lead the annual "Pass the Red Cup" campaign to raise money and awareness for World Hunger Relief.
Ms. Aguilera is appearing in public service ads in an effort to raise awareness, volunteerism and funds for the United Nations World Food Program and other hunger relief agencies. By partnering with Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell, Ms. Aguilera is working to raise substantial money for the organizations that feed 850 million hungry people worldwide.
"The beautiful faces of the children I've met in Rwanda and in other countries are with me every day and fuel my passion to raise awareness of the global hunger issue," Ms. Aguilera said in a press release.
She has served as a volunteer spokesperson for World Hunger Relief since 2009 and has helped to raise millions for WFP and other hunger relief agencies. Ms. Aguilera is also an "Ambassador Against Hunger" for WFP and has traveled on relief trips to Rwanda, Haiti and Guatemala. In 2012, World Food Program USA honored Ms. Aguilera and David Novak, Yum! Brands' Chairman and CEO, at the U.S. State Department with the George McGovern Leadership Award for their hunger relief efforts.
"With nearly 850 million people going hungry worldwide, we all need to help find a solution to this critical issue," Mr. Novak said in a press release. "We are thankful to WFP for their incredible life-saving hunger relief efforts in developing countries and to Christina Aguilera for her passion to raise awareness and inspire people to get involved."
To promote the charitable cause, Ms. Aguilera is encouraging her fans to use #PassTheRedCup in social media and to donate $5 to help feed 20 schoolchildren on the campaign's website hungertohope.com. Every dollar raised goes to the World Food Program's operations to fight hunger, the organization said.
Since 2007, Yum! Brands' World Hunger Relief effort has raised more than $185 million for WFP and other hunger relief organizations and provided 740 million meals.
World Hunger Relief kicks off the fall campaign in the U.S. with Pizza Hut on Sept. 1, KFC on Sept. 8 and Taco Bell on Nov. 11.
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