-- Strategy Analytics' AppOptix platform identifies data consumption profiles among US Android smartphone users
Photo - http://photos.prnewswire.com/prnh/20140804/133092 [http://photos.prnewswire.com/prnh/20140804/133092]
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The analysis is based on over one million individual application sessions on more than 1500 Android smartphone users in the US during the first half of the year. The results are powered by Strategy Analytics' state-of-the-art Consumer Telemetry Platform [http://strategyanalytics.com/default.aspx?mod=ConsumerTelemetry&m=7] by leveraging three core components - a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.
Mapping the data consumption profiles across the subscriber base shows nearly two-thirds of the subscribers are Moderate Users, 23% belong to the Power User category, and just 15% as Light Users. However, in terms of data traffic share, the Power Users account for 57% share of the traffic, followed by Moderate users with 41% share, and Light Users with a nominal 2% share.
Across all three profiles, Wi-Fi accounts for a significant portion of the data use. While the proportion of Wi-Fi in data traffic for the Light and Moderate segments are 69% and 76% respectively, for Power Users the Wi-Fi proportion reaches 82%.
AppOptix addresses the contextual nuances of the consumer behavior through a full-suite of tools, including dashboards, reports, and leading analyst insights on device brands, operators, models, and apps.
About Strategy Analytics
Web site: http://www.StrategyAnalytics.com/
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