Newest 4G Android from the Industry Leaders in Waterproof,
Shock-Proof, Drop-Proof Smartphones Can Handle the Demands of Daily Life
SAN DIEGO--(BUSINESS WIRE)--
Many of us are suffering from “fragiphoniphobia” without even realizing
it. The fear of fragile phones – and worries about drops and spills
ruining our smartphones and disrupting our lives – prevents us from
using them to their full potential. Enter Kyocera
Hydro Life, a waterproof 4G Android™ smartphone that’s also Military
Standard 810G drop- and shock-proof.
The ideal smartphone for both active consumers and workers on the job, Hydro
Life is available for T-Mobile customers at Wal-Mart starting August
8 for just $124.99 (+taxes & fees) with qualifying service. MetroPCS
will also launch the Hydro Life on August 29.
“The Hydro Life is a perfect option for someone who leads an active
lifestyle, wants access to the latest technology and apps, but needs a
smartphone that can withstand the elements,” said Jason Young, senior
vice president of marketing at T-Mobile. “At T-Mobile, we partnered with
Kyocera to match a rugged smartphone with the only nationwide network
built data strong.”
Hydro Life is IP57 certified for protection against dust and full
immersion in water up to a meter (3.28 feet) deep for up to 30 minutes.
It is also certified to meet Military Standard 810G for protection
against drops and shock. Tested to withstand drops, dunks, and spills,
Hydro Life can handle the everyday unexpected.
A recent survey from comScore revealed that 73 percent of consumers
surveyed rated drop protection or scratch-proof/shatter-proof screens as
the most desirable durability feature, while 62 percent said they expect
waterproofing to be a standard feature on their next phones.*
“Many of us have let the fear of fragile phones constrain our lives
while many other solutions are either budget busters, too bulky or lack
the best Android smartphone experience,” said Eric Anderson, senior vice
president and general manager of global sales and marketing at Kyocera
Communications Inc. “Hydro Life delivers everyday durability with the
right design and feature set; while remaining very economical for
cost-conscious households. Combined with fast, affordable 4G from the
un-carrier, it’s a big win for on-the-go consumers.”
Hydro Life has an inherently durable design, with a 4.5-inch
impact-resistant IPS qHD touchscreen, reinforced housing and non-slip
finish, which eliminates the need for bulky and expensive cases. A
powerful 2,000 mAh lithium ion battery is assisted by Kyocera’s
proprietary Eco Mode and MaxiMZR apps to manage and conserve every last
bit of power. Wi-Fi calling support helps manage mobile-network usage.
Hydro Life can act as a Wi-Fi Hotspot (additional fee may be required),
giving high-speed connectivity to multiple other devices. The phone also
features 5.0-megapixel rear-facing and 2-megapixel front-facing cameras.
For more information about the Kyocera Hydro Life, go to www.kyoceramobile.com/hydro-life/.
* comScore custom Wireless Survey, May 2014
About Kyocera Communications, Inc.
Kyocera Communications Inc. is the headquarters for Kyocera wireless
devices in the Americas. Designed with durability, dependability, and
long-term value as priorities, Kyocera mobile phones help people feel
comfortable with new technology and use it to connect, perform and
outsmart life’s challenges. At the heart of Kyocera’s products is a
belief that one size doesn’t fit all and that people should do more with
phones instead of being confused by them or having to alter their
lifestyles to accommodate them. For more information, follow the company
Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (global.kyocera.com),
the parent and global headquarters of the Kyocera Group, was founded in
1959 as a producer of fine ceramics (also known as “advanced ceramics”).
By combining these engineered materials with metals and integrating them
with other technologies, Kyocera has become a leading supplier of solar
power generating systems, mobile phones, printers, copiers, electronic
components, semiconductor packages, cutting tools and industrial
components. During the fiscal year ended March 31, 2014, the company’s
consolidated net sales totaled 1.45 trillion yen (approx. $14.1 billion
© 2014 Kyocera Communications Inc. All rights reserved. Kyocera is a
registered trademark of Kyocera Corporation. T-Mobile USA, Inc. and the
magenta color are registered trademarks of Deutsche Telekom AG and
MetroPCS is a registered trademarks of T-Mobile US. Android and Google
Play are trademarks of Google Inc.; use of these trademarks are subject
Permissions. Qualcomm and Snapdragon are trademarks of
Qualcomm Incorporated, registered in the United States and other
countries. All other marks are properties of their respective owners.
Kyocera Communications Inc.
John Chier, 858-882-3543
Source: Kyocera Communications Inc.