THE Country's largest mobile phone operator,
He told shareholders at the company's annual general meeting that
"Much of the competition has focused on price slashes. While we will continue to offer competitive promotions, we will not go into all out price war with the competition. We believe this is not sustainable.
"As a business, our priority is to build a business that is sustainable over the long term for the benefit of our stakeholders, from our customers themselves and to investors," Mboweni said.
The economic environment was increasingly tough with voice revenues declining the world over, including
"This is why
"Our main focus used to be voice, but technology is changing from traditional revenue streams to broadband and overlay services. We are now investing more to take advantage of the vast infrastructure we have built to develop a broad range of new services for our customers. This is what is needed to keep us relevant as a business."
Mboweni said the company would push for more usage of smartphones to drive revenue from data and broadband services.
Official figures show that smartphone penetration rate in
Mboweni said the new partnership between EcoCash and
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