The report finds that usage will continue to increase over the next five years as consumers, especially Generation Y users, opt for a multiple and immediate channel approach and use the mobile channel increasingly to manage their accounts.
Mobile Handset vs PC/Tablet Push Banking
The new report, Mobile & Online Banking: Developed & Developing Market Strategies 2014-2019, found that despite the higher numbers of mobile users making use of bill payment and presentment services, it was still the PC and tablet users that produced the higher transaction values.
This highlights the importance of larger screen platforms for purpose of banking and bill payments. Digital banking users prefer the convenience and perceived security of the tablet or PC over the mobile handset.
The Role of Wearables
Additionally, the report found that over the past 12 months, vendors have been working towards integrating a new channel into the mix ... that of smart wearable devices.
"Customers, particularly those of Gen Y, are attracted to banks that offer innovative and exciting new services. Banks are eager to capture these customers early and achieve 'lock-in'. The ability to offer cutting edge banking applications and services is also a way for banks to secure customer loyalty and increase customer satisfaction", noted report author
Wearables have the capability of bringing contextual information together in a highly convenient and personal manner. They also provide the potential for new 'push' opportunities for Financial Institutions.
The whitepaper, 'Digital Banking ~ Mobile and Beyond' is available to download from the Juniper website together with further details of the full report and Interactive Forecast Excel (IFxl).
For further details please contact
T: +44(0)1256 830001+44(0)1256 830001
E: firstname.lastname@example.orgCallSend SMSAdd to SkypeYou'll need Skype CreditFree via
Most Popular Stories
- Businesses, Investors Pressing for Green Policy
- Who's Next? More Nude Celeb Pics Hacked, Leaked
- Tips for Hiding, Securing Data on Smartphones
- Hispanic Enterprises Drive U.S. Economy
- ISIS Calls for Jihad Against 'Filthy French'
- Would You Trade Privacy for Job Security?
- Fed in No Rush to Raise Interest Rates
- Cristela Gets a Big Thumbs Up
- Lower Used-Car Prices Roil the Auto Industry
- Iran Says Syria Strikes Illegal