News Column

Going down the silk road

August 31, 2014

HELD at the Quijang International Conference and Exhibition Centre from September 19 to 21, China Xi'an Silk Road International Tourism Expo (CXSRITE) is attracting a lot of buzz for its first of its kind showcase of the ancient Silk Road. With a gross exhibiting area of over 20,000 sq m, CXSRITE is expecting to welcome some 500 international and Chinese exhibitors from 30 countries. On top of the encouraging support received for Silk Road's recent revival efforts, United Nations World Tourism Organisation's Silk Road programme manager, Alla Peressolova will be attending the event to offer more insights into developing Silk Road Tourism. UNWTO launched the Silk Road Programme in 1993 as a collaborative initiative specially crafted to promote sustainable tourism development along the Silk Road route. Apart from Chinese President Xi Jin Ping's proposal of the establishment of the "Silk Road Economic Belt", recent developments saw the first Silk Road Heritage Corridor inscribed onto Unesco's World Heritage List on June 22, 2014. A multinational application by China, Kazakhstan and Kyrgyzstan, the inscription of the Chang'an-Tianshan Corridor will create significant opportunities for tourism development. In fact, as the ancient central capital of Chang'an in the Han and Tang Dynasties and regarded as the origin of the Silk Road, the Xi'an city in Shaanxi Province will be hosting the first large-scale international tourism event China Xi'an Silk Road International Tourism Expo, bringing together international, regional and local tourism stakeholders to explore Silk Road Tourism and beyond. The Shaanxi Province is also the treasure house of cultural relics such as the Terracotta Army, which was buried under the city by great emperor Qin Shi Huang. Other famous local heritage sites include the extraordinary Buddhist landmark, Dayan Pagoda, the Drum & Bell Towers as well as nature trails and peaks such as Cuihua and Huashan. An initiative by the Shaanxi Provincial Tourism Administration, CXSRITE 2014 will serve as a one-stop tourism hub, divided into four sections to meet the needs of local and international tourism stakeholders. These sections include Chinese provincial tourism attractions and organisations, Shaanxi travel agencies, airlines and hotels, and international pavilions formed by ancient silk road partner countries and new tourism partners, all of which will house 2,000 square meters of exhibits each. Other interesting highlights to look out for include destinations' presentation sessions by participating exhibitors, cultural activities, performances and daily lucky draw sessions.Especially in its effort to developing Silk Road Tourism, the first CXSRITE 2014 will host a high-level meeting with representatives from the various tourism sectors to discuss the various issues in developing Silk Road Tourism. UNWTO Silk Road Programme Manager Alla Peressolova will also be present to partake in the various discussions. With the theme of Silk Road Tourism and urban development, the high-level meeting will be the ideal platform for leaders to begin talks to facilitate international co-operation among the various tourism sectors to accelerate economic developments for countries along the Silk Route. Apart from the above highlight, participants will also be treated to a unique showcase of cultural performances at a welcoming ceremony at the city's gates, which is akin to the royal welcoming ceremony in the ancient Chinese dynasties. With the strong support from local tourism authorities and international tourism stakeholders, CXSRITE 2014 will be the ideal starting point for travel and tourism industry players to explore new business partnerships and exciting opportunities in the Silk Road region. For exhibiting enquiries and participation, please contact

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Source: Travel & Tourism News

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