News Column

Diageo veteran joins forces with Hovis

September 1, 2014

Former Diageo marketing veteran Philip Gladman has created an independent team of marketing and innovation specialists to help the bread company deliver growth. In April, US private equity firm Gores Group took a controlling stake in Hovis after Premier Foods spun off the business. The team Gladman brings with him will not be employed by Hovis, but will work with it like an agency, consulting on its 200m fiveyear investment programme.

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Source: City A.M. (UK)

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