That's a huge amount of traffic, and a huge opportunity to monetize a growing audience interested in watching video games.
Strange as it sounds, sometimes it's pretty fun to watch someone else play games. It's like an extension of when you used to go over to your buddy's house and watch them play a game. You watch as someone -- more often than not a stranger -- plays through a JRPG or a platformer or a shooter and feel what they feel as they interact with the game. There's an entire genre of gaming videos called Lets Play, where people can watch a gamer do commentary or make jokes while playing through a game.
There are, of course, people who have monetized their Twitch accounts. Professional and so-called celebrity gamers make money off of the ads shown during their Twitch streams. People have even struck advertising deals with smaller game market sites through the amount of traffic they generate on their Twitch accounts. It's an incredible feat, considering the main concept is just people watching people play video games.
But it's a growing market, one that
It makes sense, and it's a clear money train with no signs of slowing down.
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