These initiatives include building three to four star category hotels in various tourism destinations, creation of Atana hotel chain, a local brand, and plans to set up budget hotels in two to three star categories in different parts of the country.
"We have launched new hotels in different regions, which include Millennium Resort Mussanah, Crowne Plaza Duqm,
Flow of tourists
"Hopefully, this will increase the flow of tourists to these places. We are trying to add value to the overall supply chain by introducing high standard services through our hospitality assets,"
"These initiatives have shown success, especially in areas that lacked sufficient hotel accommodation and other complementing facilities,"
Atana brand will cater to high-end restaurants
"We have taken the lead in terms of launching these projects in places like
Referring to the recent initiative to create
Atana, the first of its kind Omani hotel brand that blends age-old local traditions with contemporary culture, aims to celebrate the diversity and integrity of the country and its people, enabling guests to explore a genuine Omani hospitality.
The core vision which underscores Atana Musandam was to cater to the increasing demand for domestic tourism within the Sultanate. The convenient location of the hotel, with its proximity to the airport and Khasab port, in addition to the property being a 'dry hotel', ensures that it is the perfect choice for families to spend weekends and holidays away from the fast pace of city life.
He said the overall strategy is to have a mix of both high-end resorts and budget hotels run by Atana.
Referring to the issue of high hotel tariffs in the country, he said it is an issue for promoting domestic tourism, but it all depends on the supply and demand formula. "In the peak season (October-April period), hotels tend to increase their rates to compensate for the losses in the low season," he said. Omani hotels can overcome losses during off-peak season with attractive re-packaging or new schemes.
"Omran is trying to introduce budget hotels in two and three star category to cater to other segments of tourists like the youth and local tourists, especially those with families. This will also encourage domestic tourism."
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