And the muse at the center of the swirl? The eternally vibrant Apfel, part-time Palm Beacher and full-time fashion icon who, at the age of 93, shows no signs of fading away.
Celebrated for her eclectic, irreverent style, Apfel's individuality perfectly suits Eau's rebranding efforts, says creative director
Likewise, Eau's owners don't want their
Adds Apfel, "
And fashion brands have found they could use a true original like Apfel. She and her 100-year-old husband Carl retired from their textile firm, Old World Weavers, in 1992, but in recent years the former interior designer hasn't had time to rest on her
"The merchandise is really stunning," says Apfel, who was mixing couture with flea-market finds before it was considered cool. "I couldn't get over it."
Her three-year accessories collaboration with Home Shopping Network will expand to include jackets this fall, and she's preparing another sale of home furnishings and accessories from her personal collection on the shopping website
She's negotiating with two different publishers on a book and remains very involved with the University of
Nothing but, at least in the fashion world.
"When people tell me, 'I don't know who she is,' I say, 'Her clothing was on the display at the Met'," says
Apfel, whose over-the-top look was also the subject of a
Mandy, stepping into many a fashionista's fantasy, visited Apfel's three-bedroom
Apfel will appear in about half a dozen Eau tableaux, including one in which she stands center frame in a scene that blends elements of "The Last Supper" with "Downton Abbey" and "The Addams Family," and another that has her perched on a baby-blue Vespa.
"We wanted to stretch it and really utilize her in a creative way," says photographer Shelby. "She's game for anything."
(c)2014 The Palm Beach Post (West Palm Beach, Fla.)
Visit The Palm Beach Post (West Palm Beach, Fla.) at www.palmbeachpost.com
Distributed by MCT Information Services