However, there are some ventures early movers who did not wait until the auction of third-generation (3G) mobile spectrum that look set to benefit the most as the country transforms to mobile broadband technology.
One such name is foodpanda.pk, an online food-ordering portal that is bullish on
Entering the Pakistani market in
The online portal is recording more than 60,000 visitors a month, according to its officials who refused to disclose their monthly revenue and the number of orders received in a day. They, however, said their mobile app is doing very well.
"We receive more than 65% of daily orders via the mobile app, which is ranked number one in the 'Food and Drinks' category on the
With a strong financial backing from its holding company Rocket Internet, one of the world's largest internet incubators based out of
"The idea is to focus and build a solid traction first in the primary cities we operate in, and then expand successfully into other cities," the co-founder said. Foodpanda currently operates in
"Foodpanda wants to be the Facebook of food ordering," foodpanda.pk quoted its global managing director
As part of this strategy, the online food portal has acquired deliYami in
Moreover, officials say foodpanda has raised more than
Responding to a question about their business model, the co-founder said, "We work solely on a pay-per-performance model. The industry is very competitive and restaurants usually do not pocket more than 35% of the order value. So we work with them on attractive commission slabs between 15-20%."
Though foodpanda.pk has already emerged as one of the top food-ordering websites in this niche market segment, there still a long way to go before it can reap the benefits of what is potentially an attractive market for businesses related to food.
The telecom service providers need to build the infrastructure that can provide sustainable and high-quality service all over
"With 10% to 12% of total mobile phone users now using smartphones, and more than 3 million broadband subscribers, the future looks even brighter and we're ready with our 3G enabled next gen mobile app," the co-founder said.
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Hispanic #1 Breaking News for Entrepreneurs, Professionals and Small Business Owners - HispanicBusiness.com
OCTOBER 31, 2014
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