News Column

Hershey Unwraps New Logo

August 29, 2014

Associated Press

Hershey Co.'s new logo (Business Wire)
Hershey Co.'s new logo (Business Wire)

HERSHEY, Pa. (AP) The Hershey Company is rolling out a new corporate logo that features a stylized version of one of its most famous chocolate products.

The candy maker on Friday announced the new design, which adds a Kisses chocolate at the end of the company's name.

It's part of what the company calls a "disciplined identity system" designed to provide more consistency.

Based in central Pennsylvania, The Hershey Company has about 13,000 employees and generates more than $7 billion in annual sales.


Original headline: Hershey takes wraps off new corporate logo

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