News Column

CBA and AOL Finance Optimism Index Drops 6.8 Points in July

August 28, 2014



WASHINGTON, Aug. 28 -- The Consumer Bankers Association issued the following news release:

The Consumer Bankers Association (CBA) and AOL Inc. (AOL) monthly Finance Optimism Index dropped back into negative territory to -3.0 for July 2014. The drop in July of 6.8 points follows the first positive results for the index since January 2014. Contributing factors to this decline include turmoil across the globe, increased concerned about personal financial outlook, and a decrease in positive economic news. Together with the CBA, AOL has been conducting research to better understand consumer attitudes about their finances. The Finance Optimism Index tracks optimism through agreement with 4 statements in a survey:

1. I am optimistic about my personal financial future.

2. I am worried about my current financial situation.

3. The news I've been hearing in the past few weeks about Americans' personal finances has been generally positive.

4. I am worried that the current economic and political situation is going to affect my personal finances.

The Index is calculated as the percentage of respondents who are optimistic minus the percentage of respondents who are pessimistic. Index values above 0 indicate more respondents felt optimistic than pessimistic, and Index values below 0 indicate more respondents felt pessimistic than optimistic. Survey questions are asked to a random national sample of approximately 1,600 U.S. Online Adults Ages 18+ every month in the AOL/Ipsos MediaCT Brand Tracking Survey.

Other indexes that track consumer sentiment focus on economic and business conditions, with less emphasis on how Americans perceive their own personal financial situation. The Finance Optimism Index differs in that it measures the level of financial optimism of individual Americans through their responses to four survey questions and explores factors that influence these attitudes.

The Index is measured continuously with results calculated and reported monthly at FinanceOptimism.org.

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

[Category: Banking]

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