News Column

Technology: Apple keeps the media guessing over launches

August 29, 2014

Apple has invited media to a "special event" in its hometown of Cupertino, California, on 9 September, when the iPhone maker is expected to unveil the latest versions of its smartphones.

Apple's typically cryptic invitation read: "Wish we could say more."

The launch date had been widely reported. Apple was expected to unveil larger 4.7-inch and 5.5-inch screens for iPhones, a move thought to be driven in part by the success of larger devices by rival Samsung. It may also introduce its long-awaited smartwatch.

Apple uses its September events to showcase its most important products. The iPhone accounts for half its business and is gaining more prominence as tablet sales falter.

The company that defined the smartphone industry has not introduced a new product since the iPad in 2010. CEO Tim Cook has promised new product categories for 2014. Software chief Eddy Cue has called Apple's product pipeline the best he's seen in decades. But it remains unclear whether the company has another groundbreaking gadget up its sleeve. Reuters San Francisco

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Guardian (UK)

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters