All under the Amana Holdings Limited umbrella, Amana Global has announced a sleek, new brand identity along with its partner firms, Amana Capital and Amana Asset Management.
The group reinvents itself under the same familiar name with a modern new outlook, after going through a complete brand and purpose transformation.
Aashiq Aminuddin, Head of Marketing and Business Development, Amana Global Limited, explained : "Our interests stemmed from banking and have now grown to serve almost every financial requirement of the market. We were misperceived through time to be catering only to a specific segment of consumers which we have reasonably overcome with due time and are now known to be relevant to all sections of the market. Our new brand identity seeks to portray our growing reputation for professionalism and expertise in the financial solutions and advisory landscape".
The firms are engaged in investment banking, risk management, wealth and asset management.
Aminuddin added : "We are on a constant drive to maximise growth opportunities which recently point beyond the shores of Sri Lanka as well. By assuming a regional presence we will be better positioned to offer even local clients innovative opportunities. Our new objectives called for a refreshing change within ourselves and what we offer our partners. One of the steps taken in this endeavour was to bring about a change to our Brand Identity making it more relevant and versatile. We consciously associate with the past whilst communicating a renewal of purpose. Hence, the name was maintained and an iconic "A" was adopted to symbolise our drive for excellence. It also reflects our simple but fine clarity of purpose, delivering a comprehensive portfolio of financial solutions to end users and industry partners, symbolised by the "full stop"."