Emerging markets have accounted for more than 50% annual smartphone shipments dating back to 2011, so it is no question that they have been crucial to the growth of the overall market. However, up until 2014, mature markets have consistently delivered double-digit year-on-year growth. In 2014, IDC expects mature markets will slow to just 4.9% growth, with emerging markets continuing to soar at 32.4%, pushing the total market up 23.8%.
"The smartphone market, which has experienced runaway growth over the last several years, is starting to slow. Mature markets have slowed considerably but still deliver strong revenues with average selling prices (ASPs) over
In 2014, IDC expects emerging market smartphone volume to grow to 920.8 million units accounting for 73.5% of all volume shipped. The catalyst here continues to be Android devices, which are expected to account for 88.4% of this volume. IDC's outlook for emerging market smartphone volume is 1.4 billion units by 2018, growing to 79.5% of worldwide volume.
"The support that Google's Android platform has received from over 150 handset manufacturers has allowed it to gain the share it has in emerging markets," said
The other widely discussed trend has been the shift towards large screen smartphones. IDC expects "phablets" (smartphones with 5.5"—7" screens) to grow from 14.0% of the market in 2014 to 32.2% of the market in 2018. With the expected entry of Apple into this market segment, and the pent-up demand for a larger screen iPhone, Apple has the ability to drive replacement cycles in mature markets despite the slower growth seen in recent quarters.
Worldwide Smartphone Forecast by Region, Shipments, Market Share, Growth and 5-Year CAGR (units in millions)
Source: IDC Worldwide Quarterly Mobile Phone Tracker,
* forecast data
Table Note: Mature Markets include U.S.,
In addition to the table above, an interactive graphic showing worldwide smartphone shipments and average selling prices (ASPs) for emerging and mature regions over the 2013—2018 forecast period is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.
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