Pakistan Agricultural Research Council (PARC) is making continuous efforts to promote oilseeds cultivation and enhancing domestic production in the country keeping in view the chronic deficiency of edible oil and huge amount of import bill, An Action Plan for launching a promotional campaign for Oilseeds Cultivation in Potohar and Khyber Pakhtunkhwa Regions during Rabi 2014-15 in a very effective manner has been prepared by PARC with the consultation of national partners Pakistan Oilseed Development Board (PODB), National Rural Support Programme (NRSP) and Provincial Agriculture Research and Extension Departments which include
i) Canola hybrid seed will be provided to farmers on 25 % (Rs. 300/- per kg) of the price of imported seed; ii)Seed drills designed especially for canola will be provided to farmers for planting seed in optimum depth and moisture to achieve optimum plant stand and higher production; iii) PARC Scientists and field staff of PODB, NRSP and Provincial Agriculture Research & Extension Departments will provide technical guidance to farmers in planting and better crop management; iv) Farmers will be facilitated in mechanized harvesting and threshing through inviting private service providers in the area; and v) Canola growers will be helped in marketing of canola produce on premium price through policy interventions and solvent industry.
Dr. Muhammad Azeem Khan, DG National Agricultural Research Centre (NARC) has presided over a meeting for promotion of canola cultivation in Potohar and Khyber Pakhtunkhwa on 15,000 20,000 acres during coming Rabi Season 2014-15 at here NARC. Syed Muhammad Nasir Ali, Managing Director, Pakistan Oilseeds Development Board (PODB) and Malik Fateh Khan, Regional Manager, National Rural Support Program (NRSP), Dr. M Ayub Khan, Program Leader (Oliseeds) and other PARC senior scientists participated in the meeting to join hands for an extremely important national cause.