News Column

"Method and Apparatus for Analysis of User Traffic within a Predefined Area" in Patent Application Approval Process

September 4, 2014



By a News Reporter-Staff News Editor at Politics & Government Week -- A patent application by the inventors Leung, Kenneth Man-Kin (Sunnyvale, CA); Smith, William Tolbert (Mountain View, CA); Wilhelm, Steve Lawrence (Los Altos, CA), filed on April 15, 2014, was made available online on August 21, 2014, according to news reporting originating from Washington, D.C., by VerticalNews correspondents.

This patent application has not been assigned to a company or institution.

The following quote was obtained by the news editors from the background information supplied by the inventors: "People often carry on their person mobile electronic devices (e.g., mobile phones, laptops, tablets, portable media players, etc.) during their everyday life. Technology exists that is able to track the location of these devices by installing dedicated hardware or software on the device (e.g., geolocation hardware). In addition, some electronic devices can be tracked by the existing infrastructure. For example, the location of a device with a Global Positioning System (GPS) receiver may be determined through use of GPS. As another example, the location of a mobile device can be determined through the use of the cellular infrastructure."

In addition to the background information obtained for this patent application, VerticalNews journalists also obtained the inventors' summary information for this patent application: "The present invention is a method and apparatus to track pedestrian traffic and analyze the data for the purposes of providing both historical and predictive behavior. In one embodiment, the invention is capable of performing one or more of the following:

"Detecting the presence of signals emitted by electronic devices carried by a user;

"Determines the location and time of that location of the user;

"Assigns demographic attributes of the user based upon locations visited;

"Predicts the next likely locations of the user;

"Recommends locations of interest to the user;

"Recommends objects of interest to the user; and

"Measures the effectiveness of recommendations.

BRIEF DESCRIPTION OF THE DRAWINGS

"The invention may best be understood by referring to the following description and accompanying drawings that are used to illustrate embodiments of the invention. In the drawings:

"FIG. 1 illustrates the overall system architecture according to one embodiment of the invention;

"FIG. 2 illustrates the collection of data from the mobile electronic devices in more detail according to one embodiment;

"FIG. 3 illustrates the data collection procedure at the data processing center in more detail according to one embodiment;

"FIG. 4 illustrates a first set of operations of the heuristics module of FIG. 1 according to one embodiment;

"FIG. 5 illustrates a second set of operations of the heuristics module of FIG. 1 according to one embodiment;

"FIG. 6 illustrates the retail genome database of FIG. 1 in more detail according to one embodiment;

"FIG. 7 illustrates the prediction engine of FIG. 1 in more detail according to one embodiment;

"FIG. 8 illustrates detecting user movement in a predefined area according to one embodiment;

"FIG. 9 is a flow diagram that illustrates exemplary operations for determining a distance between a mobile electronic device and a sensor according to one embodiment;

"FIG. 10 is a flow diagram that illustrates exemplary operations for detecting user movement according to one embodiment;

"FIG. 11 is a flow diagram that illustrates exemplary operations for associating unique device identifiers of a single mobile electronic device according to one embodiment;

"FIG. 12 is a flow diagram that illustrates exemplary operations for associating a unique online identifier with one or more unique device identifiers according to one embodiment;

"FIG. 13 is a flow diagram illustrating exemplary operations for assigning a set of one or more attributes to a user according to one embodiment;

"FIG. 14 is a flow diagram that illustrates exemplary operations for predicting user location according to one embodiment; and

"FIG. 15 is a flow diagram that illustrates exemplary operations for selecting and presenting an object of interest to a user based on the demographic information associated with the user according to one embodiment."

URL and more information on this patent application, see: Leung, Kenneth Man-Kin; Smith, William Tolbert; Wilhelm, Steve Lawrence. Method and Apparatus for Analysis of User Traffic within a Predefined Area. Filed April 15, 2014 and posted August 21, 2014. Patent URL: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=498&p=10&f=G&l=50&d=PG01&S1=20140814.PD.&OS=PD/20140814&RS=PD/20140814

Keywords for this news article include: Patents.

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Source: Politics & Government Week


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