" Raising the Game: The IBM Business Tech Trends Report " was conducted by the
The study examined common traits of "pacesetters," leading organizations that are achieving tangible business results from cloud, analytics, mobile and social technologies. Pacesetters are finding creative new ways to narrow the skills gaps in their organization, including gaps in general IT skills, application development or data analytics. One way pacesetters are filling these gaps is via partnerships with citizen developers, an emerging group of industry professionals who create new business applications and help with IT decisions as a side venture -- outside of their regular work responsibilities.
In addition to turning to citizen developers, these pacesetter organizations are twice as likely to turn to academia for product development and 70 percent are more likely to engage with start-ups for execution.
Tapping the Power of the Crowd
Organizations that actively crowdsource ideas and technology assets with customers, partners and academia drive deeper engagement for positive results, according to the survey findings.
"Through our efforts in events like hackathons and application challenges that appeal to citizen developers, we ensure that we have a pulse on what leading edge developers would like to do with geospatial - and all of this informs our own roadmap," said
Providing Better Customer Experience through the Cloud
The study indicated that pacesetter organizations are four to seven times more likely to use cloud technology to deliver social, mobile, and big data and analytics capabilities. Fifty-five percent of pacesetters are using mobile solutions via the cloud and are five times more likely to deliver social business solutions via the cloud than their competitors.
eyeQ, which provides in-store retail solutions that mimic the online store experience, is one example of a company combining cloud-based solutions built on
Another example of a company helping organizations better integrate cloud, mobile and social technologies is Hootsuite, which provides a widely used social relationship platform. Hootsuite delivers a comprehensive cloud platform so organizations can better integrate public and company social networks, such as IBM Connections, to increase efficiency and productivity while streamlining internal collaboration. The integration between IBM Connections and Hootsuite allows users to improve collective intelligence by empowering users to share knowledge across an organization, increase coordination and project management, and save time by unifying multiple messages across different social networks.
Unlocking the Power of Analytics to Drive Results
Real-time business demands real-time results, a concept that pacesetters have fully embraced by implementing a strong analytical foundation across business functionalities. The study found that nearly 90 percent of respondents have mature big data and analytics capabilities, while 60 percent plan to increase investment in this area by 10 percent or more over the next two years.
Additionally, the study found nearly seven out of 10 pacesetter organizations make analytical insights a significant part of their decision-making process.
Through a focus on analytics,
" The 2014 Business Tech Trends report illustrates how
For more information about the 2014 IBM Business Tech Trends Report, please visit: http://www.ibm.com/ibmcai/biztechtrends .
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