By a News Reporter-Staff News Editor at China Weekly News -- China Finance Online Co. Limited ("China Finance Online", or the "Company") (NASDAQ GS: JRJC), a leading web-based financial services company that provides Chinese retail investors online access to stocks, commodities and wealth management products, announced that it has launched China's first independent web-based securities trading platform, "Zhengquantong ("Securities Master")", on the leading financial portals it operates, www.jrj.com and www.stockstar.com. Securities Master is the product of a new strategic partnership China Finance Online has entered into with the largest brokerage firm in China, CITIC Securities Co., Ltd. (SHA: 600030) ("CITIC"), to seamlessly integrate China Finance Online's state-of-the-art, web-based architecture with CITIC's robust trading and settlement system.
Securities Master has been designed as a fully integrated securities-trading platform that will be easily accessible to investors through a highly-intuitive user interface via computers, smartphones, tablets, and smart TVs. By creating a simple and seamless experience for retail investors to access market information, open accounts and trade in real-time, investors will be able to manage their finances more effectively and efficiently via Securities Master. For the first time, active investors will have fast access to online securities trading with professional-level market data, analytics, research reports, as well as real-time online advisory services to facilitate trading decisions.
"We are extremely excited to form this groundbreaking partnership with CITIC, given China's accelerating financial and investment reforms and the liberalization of financial instruments available to Chinese investors," stated Mr. Zhiwei Zhao, Chairman and CEO of China Finance Online. "By bringing together leaders in both brokerage services and internet finance, we are creating a leading-edge integrated financial service ecosystem for Chinese investors. In addition to enhancing our online trading capabilities, we will also collaborate with our partners in wealth management, investment advisory and other value-added internet finance service offerings. Going forward, we will continue to leverage, expand and optimize our innovative and comprehensive financial platform for China's growing population of retail investors, further strengthening our foundation for monetization."
As China's leading financial information center, the Company's portals, jrj.com and stockstar.com, have aggregated a large user base of over tens of millions of monthly active users. By providing accurate, consistent and reliable financial information to Chinese investors for over a decade, the Company's expertise and value proposition in internet finance have been widely recognized by major financial services providers like CITIC, as well as the wider investment community. Through this partnership with CITIC, the new web-based securities trading platform will enable both companies to quickly transfer their current user bases to online securities trading system as well as to expand and attract new users.
Keywords for this news article include: Asia, Finance and Investment, Investment and Finance, China Finance Online Co. Ltd..
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