Its first low-cost smartphone, the Lumia, is aimed at first-time smartphone buyers ? the vast majority of the country's users who are migrating to smartphones and third-generation (3G) wireless broadband service.
"At least 20 million mobile users in
"Our move is a determined push to reach the mass-market consumer in the country."
The Nokia Lumia 530, the new addition to the Lumia family, retails at only
The phone will become one of
German market research firm GfK said smartphones priced from 3,000 to
The local smartphone market is expected to reach 15 million units this year.
The company is focusing on promoting its low-cost Windows Phones while terminating Android-based Nokia X projects.
Ms Nontawan said this would allow
She acknowledged that competition in the local smartphone market had been intensifying due to the influx of new Chinese smartphone makers.
But Ms Nontawan is confident that
Pakorn Manorompatarasarn, Total Access Communication's vice-president for the postpaid segment and device marketing, said DTAC was working with
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