News Column

Equity Bank Launches Eazzy 24/7 Mobile Banking Platform

August 26, 2014



EQUITY Bank Tanzania, on Monday unveiled its latest innovation dubbed EAZZY 24/7, mobile phone banking platform that allows the Bank's customers to access banking services using their mobile phone.

The Equity Bank, Tanzania Managing Director, Mr Joseph Iha, said, "The introduction of the Eazzy 24/7 mobile banking platform, which allows customers to access their banking facilities through their mobile phones, will mean that users are able to transact anywhere, anytime conveniently.

He said the services are accessible through Vodacom, Airtel, Tigo, and Zantel. The platform allows customers to carry out various transactions such as Airtime top up, Transfer funds, Pay bills for DSTV, Buy Luku, as well check their Bank balances.

The fresh innovation that we have launched is in line with our commitment to make banking services accessible and affordable for our people. The cost effective and adaptable service is expected to bring in more people into the formal banking system.

"Taking banking services closer to the people has been a challenge for banks and Eazzy 24/7 will help reduce transaction costs and greatly improve the payment system," he said.

"The mobile phone boom has laid down a strong base for low cost banking and the growth of mobile phone solutions in rural Tanzania shows that it can attract customers," he said.

Already, Equity Bank's customers can enjoy such benefits after the Bank on Saturday officially launched Eazzy 24/7, taking its branches to the mobile handset devices.

The introduction of this service means that Equity Bank account holders can now credit and transfer cash into each other's account using their mobile phones in real time.

Equity Bank clients will also be able to pay their utility bills, purchase airtime, request their bank statements and perform other crucial banking enquiries. The Bank's core-banking system was recently upgraded to Finacle 10.

The enhanced solution allows over 9 million Equity Bank Group customers to transact seamlessly across five countries- Tanzania, Kenya, Uganda, Rwanda and South Sudan.

The core-banking system has continued to support the Bank's efforts to roll out offerings faster, explore new lines of business such as mobile banking and deliver a superior banking experience to its customers.

"The Bank has continually strengthened its business model through innovation, enhanced use of technology and automation all geared towards providing customers with optimum and efficient experiences.

"We are also a one stop international payment gateway. You have just witnessed some Real Madrid players using Equity Bank's alternate service delivery channels such as ATMs," he added.

The launch went parallel with Real Madrid players visiting the Tanzania. Equity Bank is a proud sponsor of the Real Madrid Visit to TZ which aimed at enriching sporting talent amongst youth in Tanzania.


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Source: AllAfrica


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