According to a global survey for dental equipment and materials conducted by iData Research (http://www.idataresearch.com), the leading global authority in dental market research, dental practitioner respondents overwhelmingly preferred brands for three reasons: product quality, brand loyalty, and price.
"The performance of dental products is respected first and foremost," comments
While brand loyalty was highly relevant regarding brand preference for composites and dental bonding agents, price was more relevant for dental burs. 3M ESPE's composite material offerings were reportedly the most popular, while
Other key findings from iData's CDS Midwinter Report–
Chairside CAD/CAM Systems and Scanners: Unlike consumables, the survey indicates that brand preference is not a major factor for the market for intraoral scanners and CAD/CAM systems.
CAD/CAM Prosthetics: Respondents were evenly split regarding their preference for CAD/CAM prosthetics versus their traditional counterparts. However, respondents did tend to find CAD/CAM prosthetics stronger.
Diode Lasers: There is still room for these products to make their way into dental offices, with almost 60% of respondents not owning one. However, interest is not universal; but a large percentage of respondents would be interested in acquiring a diode laser in the future. Still, this implies a sizable growth opportunity for diode lasers in the market. So far,
For more information
About iData Research
iData Research (http://www.idataresearch.com) is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Diabetes Drugs, Diabetes Devices, Pharmaceuticals, Anesthesiology,
Read the full story at http://www.prweb.com/releases/2014/08/prweb12120690.htm
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