The move is expected to boost revenue by 30% for the Thai operating unit next year.
It also complements the firm's policy of increasing its business footprint and revenue growth in the overlooked
Allied Telesis, one of the world's top five IT networking companies, reports global revenue of
Of that, less than 5% is accounted for by
Teerayut Hongkananukraw, country manager at Allied Telesis (
The Thai unit of the
"We expect our revenue to grow by 30% to
"We target our own annual revenue reaching
The company has revised this year's revenue target simply to maintain last year's level, citing the prolonged political unrest and the economy's sluggish first-half performance.
The original plan called for ambitious growth of 30% this year.
Even though Allied Telesis (
To boost revenue, the company is promoting its Allied Telesis Management Framework, a new technology said to reduce the time and expertise required to manage networks and lower the cost of network management by up to 60%.
Mr Teerayut said the company was targeting Japanese manufacturers with a production base in
He acknowledged that in the past, Allied Telesis saw slow revenue growth in
The company plans to double its marketing budget and increase market share through partnerships with local distributors and customers.
"Some 5% of revenue has been set aside for marketing next year, up from 2% this year," Mr Teerayut said.
A competitive pricing strategy will also be applied to compete with global network vendors such as
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