Aug. 25--TiVo is unveiling a new DVR device aimed squarely at the growing ranks of cable cord-cutters, the company announced Monday.
The TiVo Roamio OTA will offer 75 hours of high definition storage, enabling viewers to record everything from over-the air broadcast channels to streaming online networks such as Netflix and YouTube.
"Many top TV shows in America are available with a simple HD antenna," TiVo chief marketing officer Ira Bahr said in a statement. "TiVo is devoted to making the best possible cable TV user experience available through our operator partners and in retail, but we recognize some viewers opt not to receive the benefits a subscription with a cable provider offers."
The new TiVo device, which has four tuners and 500 GB of storage, will sell for $49.99, with a $14.99 monthly service charge. It will be available at Best Buy stores in select markets, including Chicago, in mid-September.
The DVR taps into a growing pool of television viewers, who use antennas and have access to high-speed Internet, but no cable or satellite service. An estimated 6.5 percent of U.S. households are considered cord-cutters, up from 4.5 percent in 2010, according to a report by Experian Marketing Services.
Experian said the cord-cutting trend is even higher among younger viewers, rising to 12.4 percent for households occupied by adults under 35.
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