More and more businesses are investing time and resources into e-books because they educate leads, direct those leads into the sales funnel, and show thought leadership. These companies can subsequently maximize the ROI of just one e-book by repurposing it into dozens of additional pieces of content. This strategy allows marketers to find new ways to use content they have already created, to further emphasize topics from the e-book, and to achieve these goals quickly, efficiently, and easily. Among the content repurposing approaches discussed in SmartBug's new guide:
•Blogs, including the use of guest posts •Videos, podcasts, and webinars •Promotional and lead-nurturing emails, and news releases •Social media, including Facebook, Twitter, and LinkedIn •Branding •Infographics •White papers, case studies, and checklists
"It's critical to find new ways to use content that you've already created," says
To download How to Turn a Single E-Book into a 101-Piece Content Marketing Machine, visit http://info.smartbugmedia.com/repurposing-content-ebook.
SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers, and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. Named in the top 1 percent of inbound marketers by
Dolly HowardDirector of Client Services, SmartBug Media (949) 236-6448 ext. 777 email@example.com
Source: SmartBug Media