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InterContinental Hotels Group Releases Smartphone Vacation Survey

August 26, 2014

InterContinental Hotels Group reported research revealing the must-have item for a vacation is the smartphone.

In a release, the Company noted that according to the by IHG Rewards Club, nearly 40 percent of travelers agree that their smartphone is the most important item to take on vacation - and 67 percent agree that they will use it every single day. As a result, 1 in 10 travelers clock an average of 70 hours online while on vacation - almost 20 percent of the actual time spent on a two-week vacation.

Susanna Freer-Epstein, Senior Vice President Customer Loyalty Marketing, IHG, said: "IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behavior. This research shows how mobile technology is revolutionizing the holiday experience - from enabling travelers to dream about and plan their holidays, to helping enjoy the trip itself and share their experiences with their friends and family."

The survey also uncovered that 42 percent of travelers check social media every day while on vacation, with 25 percent of them even saying they always check Facebook before going to sleep.

Taking selfies is also increasingly becoming one of the most popular ways to share vacation experiences, with 25 percent of travelers surveyed saying they use their smartphones for vacation selfies.

The top ten uses of smartphones by vacation makers are:

-Checking work emails - 68 percent

-Navigation / Maps - 67 percent

-Texting - 64 percent

-Taking vacation photos - 51 percent

-Making calls - 42 percent

-Snapping pictures of meals - 35 percent

-Updating Facebook / Twitter - 32 percent

-Skype-ing friends/family - 32 percent

-Playing games - 27 percent

-Taking selfies - 25 percent

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Source: Manufacturing Close - Up

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