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Associated Wholesale Grocers Initiates New Marketing Programs for Member Retailers with Aptaris Promotions Management Software

August 25, 2014

TAMPA, Fla.--(BUSINESS WIRE)-- Aptaris™, an innovator in enterprise marketing and promotions management software, announced a new, landmark case study with Associated Wholesale Grocers (AWG), a leading retailer-owned cooperative serving more than 3,000 retail stores in 31 states. The case study describes how the Aptaris software increased CPG funding and enhanced vendor relationships and cooperation for AWG’s member retailers.

AWG partnered with Aptaris to enable easy-to-implement promotions that lowered costs while offering shoppers better prices. The software provided AWG’s member retailers with measurable results, including:

  • Experienced double-digit gains in the ability to capture vendor funding in some divisions
  • Reduced average time to collect vendor funds and expedited payment to retailers
  • Established new scan-based deal capabilities to achieve growth in CPG funding via new sources
  • Saved AWG an average of 240 hours per week that can now be used for sales growth activities

    “We work hard every day to give retailers a competitive advantage in terms of lower costs, best practices, and processes to provide better deals for their shoppers,” said Jeff Pedersen, senior vice president of member services for AWG.

    The case study also provides statistics on the decline of trade spending on traditional media and the increased spending on digital media – including mobile, social and paid search.

    “We’re supporting AWG in shifting from the traditional wholesaler-based mindset to that of a promotion innovator,” said Tom O’Reilly, CEO of Aptaris. “With the Aptaris software, all AWG divisions and departments have a common platform for managing deals and executing promotion events. Now AWG and its member retailers are moving smarter and faster to win in a deadline-oriented, dynamic marketplace.”

    Marketers and retailers are encouraged to download a complimentary copy of the AWG and Aptaris Case Study by visiting

    About Aptaris

    Aptaris is an enterprise marketing and promotions management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors.

    About Associated Wholesale Grocers (AWG)

    Established in 1926, AWG is an 88-year-old retailer-owned grocery cooperative, headquartered in Kansas City, KS. With annual sales of $8.38 billion, AWG provides independent retailers with quality merchandise at the lowest known cost of goods in the industry. AWG’s existing full-line distribution centers are located in Kansas City, KS; Springfield, MO; Oklahoma City, OK; Memphis, TN; Nashville, TN; Fort Worth, TX; and Pearl River, LA. AWG currently has over 600 member-owners and services over 3,000 retail outlets in 31 states. For more information, visit or follow @AWGCorporate on Twitter.

    for Aptaris

    Grace Platon, 214-901-4744

    Source: Aptaris

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    Source: Business Wire

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