AWG partnered with Aptaris to enable easy-to-implement promotions that lowered costs while offering shoppers better prices. The software provided AWG’s member retailers with measurable results, including:
“We work hard every day to give retailers a competitive advantage in terms of lower costs, best practices, and processes to provide better deals for their shoppers,” said
The case study also provides statistics on the decline of trade spending on traditional media and the increased spending on digital media – including mobile, social and paid search.
“We’re supporting AWG in shifting from the traditional wholesaler-based mindset to that of a promotion innovator,” said Tom O’Reilly, CEO of Aptaris. “With the Aptaris software, all AWG divisions and departments have a common platform for managing deals and executing promotion events. Now AWG and its member retailers are moving smarter and faster to win in a deadline-oriented, dynamic marketplace.”
Marketers and retailers are encouraged to download a complimentary copy of the AWG and Aptaris Case Study by visiting http://community.zoomifier.com/document.php?docID=2869&tenantID=238&email=unknown&sid=555&semail=unknown&s=4
Aptaris is an enterprise marketing and promotions management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.
Established in 1926, AWG is an 88-year-old retailer-owned grocery cooperative, headquartered in