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Thailand : CIMB Thai and AIS Collaborate to Introduce Thailand s First Next- Generation Mobile Phone Banking Solution Suite Beat Banking'

August 23, 2014



CIMB Thai Bank Public Company Limited (CIMB Thai) and Advance Info Service Public Company Limited (AIS) announced that they have signed a Memorandum of Understanding (MoU) today to formalise Thailand?s first business alliance between a bank and a mobile service operator. Under the MoU, CIMB Thai and AIS will collaborate to develop a suite of new banking solutions on mobile phones named "Beat Banking". The official launch is expected in Q4 2014.

Subhak Siwaraksa, President and CEO of CIMB Thai said, Under the MoU, 'Beat Banking' is targeted at the 'new' consumers and will be developed to complement their modern lifestyle where mobile phones are an integral part of their daily lives. The first product to be launched under this initiative will be an electronic deposit account where customers can deposit, withdraw or transfer money easily anywhere and anytime."

This is truly a milestone in the banking and mobile services industry in Thailand. Our partnership aims to enable consumers to access comprehensive banking products and services on their mobile phones. We expect to deliver a synergistic value proposition to the customers anchored on AIS ?deep understanding of the Thai retail segment and CIMB Group's regional consumer banking know-how, added Subhak.

Somchai Lertsutiwong, AIS CEO, said AIS is committed to innovate and cater to the needs of its 42.9 million customers? and develop services that will enable them to make optimum use of mobile services. With the growing popularity of mobile banking services and sharp rise in user adoption rates, AIS always strives to develop diversified products and applications to meet customers? needs and complement their lifestyle. With our partnership with CIMB Thai and the launch of the new mobile banking solution under the 'Beat Banking' suite, we are confident to deliver the best experience to our customers.


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Source: TendersInfo (India)


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