ENP Newswire -
Release date- 08082014 -
'This report paints a detailed picture of how small businesses will increasingly use cloud technology not only for efficiency gains, but also in more transformative ways that redefine the rules for achieving long-term success,' said
'Whether you're a tech startup in
'Small Business Success in the Cloud,' describes the impact of cloud technology as it is progressively adapted by more and more small businesses - moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.
The report is the first in a new 'Dispatches from the New Economy' research series, a comprehensive project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a 10- year partnership between
'Small Business Success in the Cloud' uncovers the first four 'faces of the new economy' from the Dispatches series. These four personas represent small businesses who have fully adapted the cloud, moving from passive to active use of the technology:
Plug-in Players: Small businesses will increasingly adapt to the cloud by taking advantage of specialized service that can be seamlessly integrated into back-office operations. Instead of spending time and effort on the nuts-and-bolts of finance, marketing and human resources, cloud-adapted small business will plug into cloud-based providers who deliver comprehensive, tailored solutions, giving small business operators the ability to focus on mission-critical areas of business.
Hives: Cloud-adapted small businesses will increasingly be made up of individuals who share talent to form a team. These businesses will operate virtually, with employees working in different locations, and staffing levels will be increasingly flexible, rising and falling to meet to project needs. For example, independent contractors will use virtual spaces to connect and market themselves. On
Head-to-Headers: A growing number of cloud-adapted small businesses will compete head-to-head with major firms, using the growing number of platforms and plug-in services to reach markets once only accessible to large corporations. This is already being seen with platforms such as AirBnB, which provide individuals with the ability to reach a mass market through community infrastructure.
Portfolioists: Successful cloud-adapted freelancers will bring together multiple income streams to create a career portfolio. These largely will be people who start with a passion, or specific skill, and are motivated primarily by the desire to live and work according to their values, passions, and convictions. They will increasingly build personal empires in the cloud, finding previously unseen opportunities for revenue generation.
These personas demonstrate how the cloud is creating a new era of opportunity for entrepreneurs. They also portray the human side of how cloud computing is making it cheaper and easier to start and scale a business
'Today, the U.S. and global economy is going through a series of shifts and changes that are reshaping the economic landscape,' said
'The cloud is transforming how small businesses operate and the way companies like ours serve the needs of entrepreneurs,' said
A copy of 'Small Business Success in the Cloud' can be found on SlideShare. To see past forecasts from
Its flagship products and services include QuickBooks, Quicken and TurboTax, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce offers marketing and communication tools for small businesses. ProSeries and Lacerte are Intuit's leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of
Most Popular Stories
- Doctor Who Christmas Episode Begins Production
- HCL America Adding 1,200 IT Jobs
- Medical Mfg. Jobs Coming to Dayton
- Michael Jackson, Freddie Mercury on Previously Unreleased Queen Cut
- Longtime Unemployed to Get Help in Las Vegas
- SpaceX Aims for Predawn Launch on Saturday
- Women Key to Democratic Party: Clinton
- U.S. Chamber Caught Up in Tax Inversion Question
- Feds Won't Say How Many Border Crossers Jailed
- Christie Didn't Order Bridge Shut Down, Feds Say