News Column

Syniverse, TELUS Provide Peace of Mind for Mobile Customers Making Purchases On-the-Go

August 27, 2014



By a News Reporter-Staff News Editor at Telecommunications Weekly -- Syniverse and TELUS are optimizing the mobile experience to deliver even more peace of mind to customers that make credit card purchases while traveling. Powered by the Syniverse Mobile Intelligence Portal and MasterCard, the technology provides enhanced security and helps TELUS customers make purchases with confidence while traveling.

The Syniverse Mobile Intelligence Portal optimizes "mobile context" - information about customers' mobile characteristics, like where they go, their current geographic location, what mobile channels they use and how they prefer to make purchases - to confirm the cardholder's mobile device is in the same location where the sale or purchase is taking place.

"Today, up to 80 percent of the payment transactions that are declined while people travel abroad are actually legitimate, creating a real headache for consumers, retailers and financial institutions," said Hany Fam, President, MasterCard Enterprise Partnerships. "Combining the speed and intelligence of our global network with mobile context data can help us further improve the user experience for cardholders by ensuring legitimate transactions are approved without the consumer having to take additional steps."

"Working with Syniverse and MasterCard, TELUS will offer customers a whole new level of protection and peace of mind while on-the-go," said Brent Johnston, Senior Vice President, Consumer Marketing, TELUS. "Our work with Syniverse combined with TELUS travel passes and roaming notifications give customers the confidence to use their payment cards and mobile services anywhere they travel."

"We look forward to helping TELUS deliver consumer confidence and more personalized engagement with our Mobile Intelligence Portal solution," said Alfred de Cardenas, President, Enterprise and Intelligence Solutions, Syniverse. "This is just the beginning, and innovation will happen rapidly as TELUS and others embrace the potential of mobile context. As the trusted intermediary at the heart of the mobile ecosystem for more than 25 years, Syniverse is uniquely positioned to remake the mobile experience for mobile operators, brands and their shared consumers. With the addition of TELUS and a Tier-1 operator in the United States, we are encouraged by the growing list of mobile service providers connecting to the Mobile Intelligence Portal to offer their end users innovative ways to enhance the mobile experience with relevant, contextual engagement." About Syniverse Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility - a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook. About TELUS TELUS (TSX: T, NYSE: TU) is Canada's fastest-growing national telecommunications company, with $11.7 billion of annual revenue and 13.4 million customer connections, including 7.9 million wireless subscribers, 3.2 million wireline network access lines, 1.4 million Internet subscribers and 865,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada's largest healthcare IT provider.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $350 million to charitable and not-for-profit organizations and volunteered 5.4 million hours of service to local communities since 2000. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition. For more information about TELUS, please visit telus.com.

Keywords for this news article include: Syniverse.

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Source: Telecommunications Weekly


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