News Column


August 20, 2014

LG Electronics (LG)announcedthat its 4K OLED TV, Smart+ TV, SoundPlate and its flagship LG G3 smartphone have been recognized by the European Imaging and Sound Association (EISA) 2014-2015 Awards. As the only company with three consecutive EISA awards for its OLED TV technology, LG’s leadership in the home entertainment category was solidified by its latest accomplishment.

LG’s 77-inch4K OLED TV (model 77EG970V), the winner of EISA’s European High-End TV 2014-2015 award, is the first to incorporate 4K resolution with a state-of-the-art OLED display that features WRGB technology. This combination of the latest in advanced display technology ensures sharp, detailed imagesand infinite contrast ratio. The ergonomically curved screen of 4K OLED TV delivers an immersive viewing experience and a wide viewing angle. And thanks to LG’s Tru 4K Engine Pro, the 77EG970V can upscale lower resolution content to near Ultra HD picture quality.

TheEuropean Smart TV 2014-2015 award winner, LG 55-inchSmart+ TV (model 55LB870V)offers crisp, clear Full HD images with accurate colors, deep contrast and a wide viewing angle.Along with its groundbreaking webOS platform, the 55LB870V provides asimple and intuitive user experience with quick, easy access to a world of entertainment. Additionally, the ultra slim bezels of LG’s CINEMA SCREEN Design give the Smart+ TVa stylish, almost borderless appearance that allows viewers to feel closer to the action on the screen.

EISA’s European HT Soundbase 2014-2015 award was bestowed on the LG SoundPlate(model LAB540).Designed to fit conveniently and unobtrusively under a TV, the slim SoundPlateisa complete all-in-one home entertainment solution. In addition to its robust 4.1 channel, 320W home theater surround sound system whichincludesan active wireless subwoofer, the LAB540offers a built-in 3D Blu-ray player and Smart TV functionality.Italso supports Bluetooth, allowing users to effortlessly stream audio files from external devices.

The highly acclaimed LG G3 was also honored by EISA this year, receiving the European Advanced Smartphone Award for 2014-2015. The LG G3 set a new precedent as a device developed primarily from consumer feedback and its philosophy,Simple is the New Smart. Its breathtaking Quad HD display and 13MP OIS+ camera with Laser Auto Focus were designed to quickly and easily capture and show life’s special moments. The proprietary software found in the LG G3 features innovations such as Smart Keyboard, Smart Notice and Knock CodeTMfora simply convenient, simply clever and simply safer user experience.

“It is a great thrill and honor to have our products recognized by an organization as widely respected as EISA,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “LG will continue to push the limits of technology and design in our effort to meet the needs of consumers around the world who look to LG to deliver the best that the industry has to offer.”

EISA is an association made up of 50 member publications from 20 European countries,dedicated to covering the latest in sound and imaging technology.Announced annually, the EISA Awards recognize the bestconsumer audio and video productsinsix different categories: Audio, Video, Home Theater, Photography, In-car Electronics and Mobile Devices.Awards are bestowed upon new products that embody the best combination of advanced technology, features, design, ergonomics and value for money.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components - and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit

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