News Column

Infer Grows Predictive Scoring Customer Base by 150 Percent Quarter-Over-Quarter

August 30, 2014

By a News Reporter-Staff News Editor at Marketing Weekly News -- Infer Inc., a leading provider of predictive applications that help companies win more customers, announced a 150 percent increase in its customer base over the past quarter. Infer is now computing thirteen million predictions every month for some of the fastest-growing companies on the planet, including new customers such as Cloudera, Mixpanel, Optimizely, Yesware and ZipRecruiter.

"We're organizing for rapid scale, and Infer's predictive scoring is critical to our success," said Matt Cooley, chief revenue officer at Mixpanel, a leader in mobile analytics. Rafael Alenda, vice president of online and brand marketing at software analytics company New Relic, added, "Infer scales nicely with our hyper-growth business. In short order, it has generated hundreds of thousands of predictions that have helped drive net new customers and revenue."

Infer uses external signals from the web and advanced data science to help its customers prioritize the sales and marketing leads that are most likely to convert. "Infer is able to automatically research and identify our marketing-qualified leads (MQLs)," said Ash Alhashim, director of sales enablement at Optimizely, a leading web optimization platform. "That saves our sales reps time and energy, but just as important, it gives us an objective way to measure lead quality."

Another new customer, Mindflash, uses Infer to predict loyal customers for its online training platform. In under a year, Infer has helped the company increase monthly recurring revenue 50 percent by better prioritizing incoming sales leads and optimizing marketing tactics. "Since bringing in Infer, our whole business has pivoted around predictive lead scoring and it's enabling us to create a better customer experience," said Randhir Vieira, vice president of products and marketing at Mindflash. "Rather than spreading our resources thin, we can focus on the relationships that add the most value."

More information on Mindflash is included in Infer's new customer case study, and additional data-driven plays and ROI frameworks are detailed in Infer's recently published Guide to Predictive Lead Scoring. About InferFounded in 2010, Infer delivers predictive business applications that help companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of external signals from the web. Customers include several large businesses and numerous high growth companies like AdRoll, Nitro, SurveyMonkey, Tableau, Xactly and Zendesk. Headquartered in Palo Alto, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership and Sutter Hill Ventures. For more information, visit or read the company's blog at

Keywords for this news article include: Infer, Marketing, Advertising.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Marketing Weekly News

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters