Will Lead the Brand’s Expansion by Engaging Consumers’ Desire to Make
Smarter Decisions Regarding Their Wellbeing
“Our charge,” Ayala said, “is to make Alcohoot more accessible to the public, expand our distribution, and to increase awareness of the brand and the benefits of the device and app. It’s both a business and social imperative, as a central value of our company is to vigorously work toward a continual reduction in the number of impaired drivers on the road.”
“Alcohoot offers exceptional technology that engages smart drinkers who want to know their limits. They want to understand how their body responds while they are enjoying a drink so they can remain in control and make smarter decisions.”
PROFESSIONAL ACCURACY, ACTIONABLE DATA
Alcohoot gives smart drinkers what they are demanding, an accurate smartphone breathalyzer that enables users to easily track their blood alcohol levels and supports their decision to enjoy alcohol responsibly.
Alcohoot is the first smartphone breathalyzer to bring police grade, fuel cell sensor technology to consumers who demand the best. Using Alcohoot is easy, simply download and open the free app on your smartphone, plug the sleek, lightweight device into the headphone jack and it’s ready to use. No need to sign-in or wait for Bluetooth to connect. The app records the precise measurement of Blood Alcohol Content (BAC) after every use.
Alcohoot is available online at Alcohoot.com, Bloomingdales.com, Amazon.com and in the fall Target.com.Alcohoot will be available in Target and Bloomingdales locations this fall.
Cori.Rice@hkstrategies.com / Chris.Sailsbury@hkstrategies.com