News Column

Christopher Ayala Named CEO of Alcohoot

August 21, 2014

Will Lead the Brand’s Expansion by Engaging Consumers’ Desire to Make Smarter Decisions Regarding Their Wellbeing

NEW YORK--(BUSINESS WIRE)-- Alcohoot, the first smartphone breathalyzer with police grade fuel sensor technology, has named Christopher G. Ayala as Chief Executive Officer. Ayala has 14 years of diverse professional experience, most recently as an operations and business development executive at ALK Technologies, Inc. Prior to that, he was General Counsel for Native American Resource Partners LLC, and a senior associate practicing private equity, and mergers and acquisitions at Schulte Roth & Zabel LLP.

“Our charge,” Ayala said, “is to make Alcohoot more accessible to the public, expand our distribution, and to increase awareness of the brand and the benefits of the device and app. It’s both a business and social imperative, as a central value of our company is to vigorously work toward a continual reduction in the number of impaired drivers on the road.”

“Alcohoot offers exceptional technology that engages smart drinkers who want to know their limits. They want to understand how their body responds while they are enjoying a drink so they can remain in control and make smarter decisions.”


Alcohoot gives smart drinkers what they are demanding, an accurate smartphone breathalyzer that enables users to easily track their blood alcohol levels and supports their decision to enjoy alcohol responsibly.

Alcohoot is the first smartphone breathalyzer to bring police grade, fuel cell sensor technology to consumers who demand the best. Using Alcohoot is easy, simply download and open the free app on your smartphone, plug the sleek, lightweight device into the headphone jack and it’s ready to use. No need to sign-in or wait for Bluetooth to connect. The app records the precise measurement of Blood Alcohol Content (BAC) after every use.

About Alcohoot

Headquartered in New York City, Alcohoot developed the world’s first smartphone breathalyzer with two goals: to reduce the number of drunken driving accidents and to make breathalyzers a commonplace device. Alcohoot LLC was founded in April, 2012. Alcohoot is compatible with iOS and Android devices.

Alcohoot is available online at,, and in the fall will be available in Target and Bloomingdales locations this fall.


Hill+Knowlton Strategies

Cori Zywotow Rice or Chris Sailsbury, +1 305-443-5454 /


Twitter: @alcohoot


Source: Alcohoot

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Source: Business Wire

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