"It was a sad day last night getting those last movies," said owner
Lively Cinema 10 has been a
"I was the only theater back in '87," said Lively. "The Rave opened up in 2003, so it was a long run being the only theater for 15 years.
Even after The Rave opened, Lively said business was good for several years.
"We had a lot of loyal customers and locals," he said. "It was just convenient and the cheapest in the area."
However, Lively told The Log that the switch from analog film to a digital format is just too costly for him to continue his business.
"What happened is-you gotta go digital," he said. "The cost is
Lively added that this year movie goers have been significantly down from the past years.
"I had a great summer last year because of the rain," he said. "This year we had hardly any rain at all and we are down 25 percent down from last year."
Today instead of movie titles the Lively Cinema 10 marquee along
"I put that up last night," said Lively. "It's like losing your pet dog or something you know. It's just sad."
Lively, who has been in the theater business for 40 years, says although he has no plans of what is next for him, he knows one thing, he is staying in
"I opened up
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