Younes Cherkaoui SONY Marketing Manager for
(Photo Courtesy of
Tell us about
Do you the think there is an awareness now in the Egyptian market of smart phones' uses and applications? What is the percentage of smart phone users in
Sure, the Egyptian market has seen many radical changes with regard to smart phone usage which obviously had a positive impact on the growth rates of these phones. Local users are now fully aware of the importance of smart phones, of all technical specifications of each phone and of the role each one plays in facilitating their lives and meeting their needs.
This is evident in the internet communications via different applications and social networks in addition to the production of photos, videos and movies, etc. such positive phenomenon is reflected on the growth rates of our work that is in increase since last year. This comes in time when the increase in usage of smart phones is linked to extra applications and modern technologies added to
According to recent specialised studies by world research associations, it is expected that by 2016 smart phones' sales will reach 32% of all mobile phones' sales in
Applications and the added value is what smart phone users look for – what does
Applications and content really make a big difference and
Could you tell us more about your new XPERIA Z2 phone recently released in the Egyptian market and its demand rates?
XPERIA Z2 has achieved a big success and popularity in the Egyptian market since its launch a few weeks ago. Initial statistics also show unexpected sales which confirms the success of our ambitious strategy towards this promising market. Egyptians became sensitive to new
Did the economic situation in
Not at all, on the contrary our smart phones witnessed a big growth in sales rates in the last two years and it is expected to double in the coming period.
We would like to talk about world foremost directions in smart phones industry?
Selfie or "self photos" is likely one of these new world directions.
Wearable technology is now very much in the air – what role does
Do you see interest from local users in this kind of technology and what about its future?
The Egyptian user is by nature inclined to coping with all that is new and advanced and has positive habits towards modern technologies which is reflected on wearable tech. Although we are still in the launching phase of this new technology, we are certain that wearable tech will be a big success due to what this market enjoy of big interest and the customers' awareness of all that is new and advanced.
Let me confirm to you that the rates of mobile phone users in
What about your role in the field of social responsibility?
For example, we adopt the idea of using mobile technology in movie making and this allows us to participate every year in Mobile Cinema; an important event in
How many distributers do you have in the Egyptian market and is there any intention to increase the number in the coming period?
We have two partners in the Egyptian market, namely Delta and Rizkallah, and they support us a great deal and we are in a good agreement with regard to our long term strategy in Egypt… so we have no intention to increase the number of our distributers in the coming period.
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