News Column

Smarter Searches Expands Digital Service Offerings

August 20, 2014



Knoxville, TN (PRWEB) August 20, 2014

Smarter Searches, a digital marketing agency in Knoxville, TN, has announced that they have expanded their marketing services to include website design and reputation management, in addition to their existing services which include search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing.

On the new services, Smarter Searches CEO Courtney Herda said, "Adding website design was a natural fit for us since we already worked on website usability and user experience with our clients; we know what users and the search engines want to see on a site, so we just started translating it to a real service for our customers." Herda has been building websites for the last ten years, so the addition was an easy decision.

Smarter Searches' website design services integrate content management systems, high-quality images, ongoing content creation opportunities, and social media access for their clients, trying to seamlessly replicate the online and offline experiences for businesses looking for new or updated websites.

Director of Digital Operations Alison Ross said, "We always try to use multiple Internet platforms to see our customers' products and businesses take off and are always looking for ways to help them attract new consumers. Having these services has allowed us to help our customers on many more levels."

Reputation management is also a new service offering. Herda explained that the focus of the reputation management services is to keep businesses informed of the reviews that are coming in and create plans for increasing reviews through both online and offline channels, respond to reviews in a mature and responsible way, and create effective content that customers would appreciate.

According to a survey by Cone Inc., 80% of consumers say they have changed their minds about a purchase because of negative reviews they found online, making online reputations crucial as a sales tool. The Reputation Management packages at Smarter Searches include social media audits and sentiment analysis, to identify what people are saying and the impact it has on purchases, and evaluation of all existing online reviews before creating plans for online and offline channels to increase reviews and improve service quality.

"Oftentimes, we find that our customers have no idea what people are saying about them online," Herda shared. "By saving them the time to review the information, we can help them identify and solve problems with their online reputation, helping them increase their bottom line," she added.

The new services are available now.

About Smarter Searches: Smarter Searches is a full-service Internet marketing agency headquartered in Knoxville, TN, that provides search engine optimization, pay-per-click advertising, social media marketing and other digital advertising services to small and medium sized businesses. Founded by Courtney Herda in 2012 to provide Internet marketing solutions with a focus on strategic thinking, Smarter Searches is driven by a passion for the Internet, search, and digital media, and a profound desire for complete transparency and open communication with clients.

Read the full story at http://www.prweb.com/releases/2014/08/prweb12096803.htm


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