News Column

MICROMAX MAY SOON END SAMSUNG'S REIGN ON TOP

August 18, 2014



Micromax, which holds the No.2 spot in the Indian handset market, is closing in on leader Samsung. While Samsung has the leadership position in the market, Micromax is growing faster. Samsung's market share slipped from 20 percent during Jan-Mar 2014 to 17 percent during Mar-Jun 2014. On the other hand, the market share of Micromax has increased from 13 percent to 14 percent. In the smartphone segment, the share of Samsung fell from 35 percent during Jan-Mar 2014 to 29 percent during Mar-Jun 2014, while Micromax remained in the second place with its share going up from 15 percent to 18 percent.


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Source: Indian Business Insight


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