One of the first events his company put together was the
Since then, Cardenas Marketing Network has gone on to produce some of the highest grossing acts in Latin music history, including
In 2012, CMN produced the most successful Latin music tour in company history: the GIGANT3S U.S. Tour. That remarkable tour was one of the most successful U.S. Latin music productions of all time. The GIGANT3S U.S. Tour, starring
As much as he loves Latin music,
His first live soccer event was a match between Brazilian club Flamengo vs an All Stars team
It was a solid first effort yielding 11,000 sold tickets and a strong partnership with Downy (Procter and Gamble), as the the lead sponsor combining both traditional and experiential marketing. Since that historic first match, Cardenas has successfully developed this niche and produced over 100 soccer exhibitions and sport event marketing campaigns.
His passion for futbol reached new heights on
The first match as part of the AFA partnership took place on
The next year, CMN produced its second match for
THE TIME IS RIGHT TO RELAUNCH HIS FIRM AND SEEK EXPONENTIAL GROWTH
Even with all of his astounding success, Cardenas is convinced that there is still much room to grow. Furthermore, he believes the time is right to take decisive steps to position his multicultural marketing firm to experience fast and exponential growth in unison with the dramatic growth of the U.S. Hispanic community.
"The U.S. Hispanic community is the new mainstream," he says. "A growing number of savvy U.S. brands and marketers are beginning to fully come to grips with this new reality and are poised to increase their marketing spend to connect with this audience."
In today's America, savvy politicians court the Latino vote, smart marketers run ads in English and Spanish, and anyone who is interested in selling anything -- from a Fortune 500 firm to a bakery owner in a small city -- must have a Hispanic marketing plan.
"Hispanic marketing is not longer just another niche market," Cardenas asserts. "Marketing to Latinos should be viewed as a vital element in a brand's general market strategy."
"Our unique ability to connect with Hispanic Millennials and other key Hispanic sub-groups is invaluable," Cardenas asserts. "All brands seek to connect with young consumers. They represent the future, and the future is Latino. We are in an enviable position, with proven expertise to connect with this demographic. That is why we are getting ourselves ready to fully capitalize on ever larger upcoming opportunities."
Cardenas, who earned an MBA from
"We are getting ready to go head-to-head with the titans of the industry. We have the talent, the vision, the experience, and we have the demographics of this country pulling in our favor," Cardenas says. "We are a 100% minority owned company getting ready to shed the minority label and to dismiss any limiting thoughts or limited vision. Just like the U.S. Hispanic community, we are getting ready to take a full seat at the table and to compete to become a major player in the broader U.S. marketing industry."
Pending professional dream?
To organize the world's top "El Clasico,"
"[Latin] music and futbol/soccer run deep in my blood," he says. "Other than bringing the FIFA World Cup back to
About Cardenas Marketing Network: Cardenas Marketing Network is a multicultural experiential marketing agency that connects consumers and brands through their passion points of music, sports and cultural culture. The award-winning agency has been recognized by Ad Age, Event Marketer's