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DMSL goes on mission to grow VoIP sales; More partners sought to sell VoIP face-to-face to SMB customers as the distributor promises qualified leads from its sustained demand-generation campaign

August 20, 2014



Romford - DMSL, the SMB-focused distributor of connectivity and cloud solutions, is on the hunt for additional partners to sell VoIP solutions face-to-face to business customers. The company has received a huge response to the first wave of a new lead-generation campaign and wants to capitalise on what it sees as a major opportunity.

DMSL is leveraging its unique through-marketing engine to promote hosted VoIP solutions. John Carter, Managing Director of DMSL, says that the high level of interest in VoIP has prompted it to seek out additional partners that are willing to engage personally with the end-user customer.

We started running the campaign in early August and weve had a phenomenal response to the VoIP aspect in particular. Now we really need to find more partners to help us capitalise on the opportunity. We want resellers who will go out and sell VoIP face-to-face. Experience tells us that this is the only certain way you can succeed. Customers need to see the technology in action and have all their questions answered. Once they have that reassurance and the support of a local reseller they gain the confidence to adopt and very soon turn into real advocates for VoIP.

DMSL is running a wide-ranging email marketing campaign to drive enquiries. DMSLs own trained team of experts are taking the incoming calls and qualifying opportunities, gathering details of the customers exact requirements, before passing them onto the nearest registered partner. It is then up to the reseller to take the initiative. Those that do, are seeing immediate success, says Carter.

SMBs are ready to embrace VoIP, the benefits are understood now. But it still needs to be sold and that usually has to be done in person. We are qualifying leads to a very high level and weve been surprised at the size of the opportunities and the eagerness of customers to take things forward. Resellers who make contact and then go in and see the prospect will win new business, there is no question about that. Once they have secured that business and won that customer, they will see additional revenues from the set-up and installation and recurring revenues every year.

Some significant deals have already been done by DMSL partner this month. These include one for more than 30 VoIP users and handsets, with accompanying set-up, installation, and services. Many more are in the pipeline, Carter adds. We have some very good happening and lots more potential coming through. The opportunity is there to be taken right now we just need to have that conversation with more resellers.

Once they have experienced VoIP, customers are also more likely to adopt other hosted services, such as Microsoft Office 365, security and network management, says Carter. Both comms and IT dealers need to wake up to the reality here. The reseller business that owns the broadband connectivity and introduces the customer to hosted services will be storing up much more business potential for the future. Its vitally important to win that first piece of services business and in many cases VoIP will be the key that opens the door to those extended opportunities.

As well as lead generation, DMSL is providing resellers with access to a quote generation tool that makes it quick and easy for partners to create professional-looking quotations for customers.

DMSL offers a range of hosted voice services that give resellers the opportunity to meet the needs of all their customers from the smallest sole-traders and micro businesses to those with multiple locations and hundreds of users. It can provide free telecoms audits and offers everything required for complete hosted voice solutions. DMSL is currently offering a combined broadband and VoIP service that prioritises voice traffic and delivers assured quality and performance. The Gamma package includes free Cisco VoIP handsets, which would normally cost up to 150 and 2000 Local and national calls and 2000 mobile minutes per month making the service exceptional value for money.

Resellers interested in becoming a DMSL partner for hosted VoIP services should get in touch with the company by calling 01708 77600501708 776005 emailing enquiries@dmsluk.co.uk (mailto:enquiries@dmsluk.co.uk) .

About DMSL

DMSL is a leading provider of broadband, voice, communications and hosted cloud solutions for the SMB market. It works through a nationwide network of resellers and dealer partners, applying its unique through-selling model to drive awareness, generate leads and sales opportunities for its partners.

For more information, please contact:

Vicky Thrower, Head of PR Tel: 01708 77600501708 776005 Email: vthrower@dmsluk.co.uk (mailto:vthrower@dmsluk.co.uk)

Stella Six PR 78 White Hart Reabrook Shrewsbury Shropshire UK SY3 7TE T: +44 (0) 1743 246917+44 (0) 1743 246917 Skype: neville.street Twitter: @stellasixPRCallSend SMSAdd to SkypeYou'll need Skype CreditFree via Skype

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Source: M2 PressWIRE


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