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CLR Roasters, LLC (YGYI) Announces Five Year $10.4 Million Coffee Roasting Contract for Six Private Label Brands

August 20, 2014

SAN DIEGO--(BUSINESS WIRE)-- Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has signed a five (5) year agreement totaling up to $10.4 million dollars in revenue with JBM Sales & Marketing (“JBM”), a leading specialty food sales and marketing company. JBM Sales and Marketing represents the ten NASFT (National Association of Specialty Food Trade) lines of Gourmet Foods.

The multi-year agreement grants CLR Roasters the exclusive right to roast, grind, and package coffee for the following six private label brands: Robert Rothschild, Sarabeth, Brew La La, Emilies, Savory Coast, and Organic Bean for regular coffees, decaffeinated coffees, organic coffees, and a variety of flavored coffees all in fully printed 12oz. retail bags. Upon the expiration of the five-year term, the agreement provides for automatic renewals for successive terms of five years.

“We are very excited to continue to expand our fruitful relationship with JBM Sales & Marketing,” said Ernesto Aguila, President of CLR Roasters. “The team at JBM, in awarding this long-term contract, has chosen to capitalize on CLR Roasters 'Field to Cup' capabilities. This contract strengthens the continued expansion of our private label business and further exemplifies CLR Roasters' ability and growing reputation in delivering high-quality coffee products and exceptional service to our customers.”

Dave Briskie, Youngevity’s Chief Financial Officer, said, “We are pleased that we have earned the confidence from JBM Sales and Marketing such that they have placed the sourcing, roasting, packaging, and quality control of such prestigious brands in our hands. This contract will begin positively impacting CLR’s business immediately as we continue to build on a record year of growth and revenue for CLR Roasters.”

JBM Sales & Marketing CEO, Jerry Mintz, said, “It’s an absolute pleasure working with the CLR team. The CLR employees are absolutely the company’s greatest asset. It does not make one bit of difference whether the product is coffee, tea or cocoa. A company is only as good as the people it keeps. JBM is proud to work with the CLR family. The success of the JBM and CLR dynamic will be solid preparation, hard work, and learning from one another in order for the two companies to grow and prosper over the next few years.”

About Youngevity International, Inc.

Youngevity International Inc., (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. Formerly known as AL International, Inc., the Company changed its name to Youngevity International, Inc. in July 2013.

About CLR Roasters

CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned a subsidiary of Youngevity International. CLR Roasters produces coffees under its own Cafe LaRica brand, as well as under a variety of private labels through major national sales outlets, hospitality, cruise lines, health and wellness facilities, office coffee service providers, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "excited," "believes," "estimates," and similar expressions. The forward-looking statements contained in this press release include statements regarding the expected contribution of JBM Sales & Marketing, the intended product sales and the Company’s anticipated future growth. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict, including our ability to increase CLR Roasters product sales through the contribution of JBM Sales & Marketing, our ability to continue our current growth and the other factors described in our annual report on Form 10-K for the year ended December 31, 2013 and our other filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law. All trademarks and logos referenced herein belong to their respective companies.




Youngevity International

Investor Relations

John Zervas

800-982-3189 X 6509


Source: Youngevity International, Inc.


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