The overall aim of the three-year project is to assist Airtel Money Zambia in building a sustainable mobile money operation, the IFC said. It will provide market research and advisory services on agent network management and business strategy development.
The project is part of the
"The implementation of mobile financial services has shown to be a successful way of increasing access to finance in several African markets. Kenya's M-Pesa is one of the most well-known mobile money operators in the world and is used by over 70 percent of Kenyan adults. In Tanzania, FinScope data show that the use of mobile money services has helped increase the rate of financial inclusion from 15.8 percent to 57.4 percent in just four years,"
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