News Column

IHOOKUP SOCIAL, INC. - 10-Q - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

August 19, 2014

The following discussion and analysis of the Company's financial condition and results of operations should be read in conjunction with the consolidated financial statements and related notes thereto included in Item 1 "Financial Statements" in this Quarterly Report on Form 10-Q. This discussion contains forward-looking statements that involve risks and uncertainties. The Company's actual results could differ materially from those discussed below. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those discussed in the section titled "Risk Factors" included elsewhere in this Quarterly Report on Form 10-Q. Corporate Overview On June 5, 2007, iHookup Social, Inc., a Nevada corporation (the "Company"), was incorporated in the State of Nevada with a plan to produce user-friendly software that creates interactive digital yearbook software for schools. The Company produced nominal revenues of $4,855 under this business. Effective June 15, 2011, the Company completed a merger with its subsidiary, Titan Iron Ore Corp., a Nevada corporation, which was incorporated solely to effect a change in the Company's name from "Digital Yearbook Inc." to "Titan Iron Ore Corp." Subsequently, the Company changed its business to become a mineral exploration company. Also effective June 15, 2011, the Company effected a 37-to-1 forward stock split of its issued and outstanding common stock. As a result, the Company's authorized capital increased from 100,000,000 shares of common stock with a par value of $0.0001 to 3,700,000,000 shares of common stock with a par value of $0.0001 of which 5,151,000 shares of common stock outstanding increased to 190,587,000 shares of common stock. Subsequently, on June 20, 2011, the Company issued 2,100,000 shares of common stock pursuant to a private placement unit offering, increasing the number of shares of common stock outstanding to 192,687,000. Pursuant to an asset purchase agreement dated January 18, 2014, iHookup Social, Inc., a Delaware corporation ("iHookup-DE"), purchased the iHookup mobile application, its name, intellectual property, user database, certain domain names, and Apple developer account (iTunes) from CheckMate Mobile, Inc., a Delaware corporation ("CheckMate") for a purchase price of $293,750. iHookup-DE paid the purchase price by issuing 58,750 (1,175,000 pre-split) shares of its Series A Preferred Stock to CheckMate. Subsequent to the purchase, the assets were considered impaired, resulting in an impairment loss. On February 3, 2014, as part of the reverse acquisition transaction described below all outstanding Series A Preferred Stock of iHookup-DE held by CheckMate were converted into common stock of iHookup-DE at a ratio of 1-to-1. Due to the Company's inability to raise capital to further develop mining claims and pursue mineral exploration, the Company decided to exit the mining business and look for other opportunities. As previously reported in the Current Report on Form 8-K filed with the SEC on February 6, 2014, the Company entered into an Agreement and Plan of Merger and Reorganization (the "Merger Agreement") on February 3, 2014 with iHookup Operations Corp., a wholly-owned Delaware subsidiary of the Company ("Acquisition Sub") and iHookup-DE, whereby iHookup-DE was the surviving entity and became the wholly-owned subsidiary of the Company. iHookup-DE's former stockholders exchanged all of their 600,000 (12,000,000 pre-split) shares of outstanding common stock for 2,500,000 (50,000,000 pre-split) shares of the Company's designated Series A Preferred Stock. Each share of the Company's common stock entitles its holder to one (1) vote on each matter submitted to its stockholders. The holders of the Series A Preferred Stock are entitled to cast votes equal to nine (9) times the total number of shares of common stock which are issued and outstanding, voting together with the holders of common stock as a single class. The Series A Preferred Stock is convertible into nine (9) times the number of common stock outstanding until the closing of a Qualified Financing (i.e. the sale and issuance of our equity securities that results in gross proceeds in excess of $2,500,000). As a result of the transaction, the former stockholders of iHookup-DE received a controlling interest in the Company. On April 11, 2014, the Company filed an Amended and Restated Articles of Incorporation with the Nevada Secretary of State and changed its name to "iHookup Social, Inc." On April 29, 2014, FINRA approved the name change and assigned the Company a temporary trading symbol under "TFERD". On May 26, 2014, the Company will begin trading under the symbol "HKUP". On April 29, 2014, FINRA also approved a 20 for 1 reverse stock split whereby 937,459,274 shares of the Company's common stock then issued and outstanding, were exchanged for 46,872,964 shares of the Company's common stock. As used in this report from here on, the terms "we", "us", "our", "our company" and "iHookup" mean iHookup Social, Inc., formerly known as Titan Iron Ore Corp., and its Delaware subsidiary, unless the context clearly indicates otherwise. -24-



Our Current Business: GPS and Location Based Mobile Dating - Social Networking

iHookup's business is the development and dissemination of a mobile-social application named "iHookup." The application is designed to facilitate connections between people, recommend local destinations that facilitate "Hookups" and generally promote social interaction and engagement. The application utilizes the intelligence of global positioning system ("GPS") and localized/proximity based technology to facilitate such interactions. It is a mobile application that intersects dating, social media and location based connections. Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. In the near future, we may integrate locally relevant content and special offers/discounts from brand advertisers and merchants to drive those seeking a "real life" connection or a "Hookup" to a physical location, event or venue (e.g. to plan a networking event, Hookup for a date, or Hookup for lunch, coffee or drinks, etc.).



Products/Services: iHookup Mobile Application

The iHookup application is a proximity-based or location-based social platform and discovery application that facilitates communication between two or more users ("iHookup application" or "application"). It utilizes the intelligence of GPS and localized recommendations for dating, friends, groups and organizations to expand existing social circles. It is available on the iOS platform and in iTunes / App Stores worldwide. We offer a free version, a paid version and a subscription version. The free version allows users to browse through the application's features and user profiles. The paid version, which is currently priced at $0.99 to download, provides a trial of all subscription-based services for a specified period of time, as determined by our marketing strategy. The subscription version allow users to send messages to each other and take advantage of any localized recommendations or offers with certain brands and merchants. The application also offers a "virtual currency" component, allowing users to purchase "in application" coin packs that activate virtual gifts and various service-based options (see subscription offers and pricing below - prices are subject to change and often do during this user acquisition phase our company is currently in): Recurring Monthly Subscription $8.99 1-Month $14.99 3-Month $24.99 6-Month $44.99 Annual $69.99 Coin Pack1 $4.99 Coin Pack2 $7.99 Coin Pack 3 $19.99



We are pursuing our growth in our current "dating vertical" market, as well as expanding our reach into the general audience category of "social networking."

In the near future, we may provide our users with "local" options of many kinds, enabling "social commerce" (i.e. using social media to promote the buying and selling of products and services) with mobile distribution of locally relevant content and special offers. We hope to bring together a dynamic opportunity for brands, advertisers and merchants to interact in new and innovative ways with the iHookup Social Network, while building customer loyalty, engagement and revenues. We intend to build population density in our user base by engaging users with new features that are locally relevant and retain our user base through other enhanced engagement features. Through the potential introduction of "social commerce" revenue opportunities, we may add another layer of monetization to our revenue model (as discussed below in Revenues). Marketing We market our application utilizing a variety of online and offline marketing activities. Our offline marketing activities generally consist of traditional marketing and event-based branding in various local markets. Our marketing plan also includes leveraging several key domain names registered by our company, utilizing these domains for search engine optimization designations and linking strategies that drive ranking and visibility on search engines like google,

as well as -25- efforts that may eventually bring local and event style marketing to college campuses and other areas. For example, our domain names include but are not limited to: www.hookupUCLA.com, www.hookupHARVARD.com, www.hookupASU.com and www.hookupHOLLYWOOD.com. Our online marketing activities generally consist of the purchase of mobile-banners; video and other display advertising and search engine marketing. We run various mobile ad campaigns targeting male, female and Apple / iOS users on Facebook and other regional, US and international sites. In addition, our company produces video ads that may be run on mobile "video" ad networks or be placed based on a variety of alliances with third parties who advertise and promote our services, from time to time. Such video advertising may be expanded and utilized in commercials, on Facebook, YouTube, and various other editorial and public relations efforts. iHookup is available in iTunes / the Apple App Store, where our visibility in ranking on the free, paid and social networking categories also drives traffic to both versions of the application. The highest ranking achieved by our application in March 2014 on the Apple App Store is as follows: Top Grossing Social Networking FREE iPhone / iPod App USA: #30 Top Grossing Social Networking PAID iPhone / iPod App USA: #64 Top Grossing Social Networking FREE iPad App USA: #44 Top Rank in Social Networking FREE App USA: #49 Top Rank Social Networking Paid: #11 Top Rank Social Networking Paid Canada: #10 Revenue Our revenue is derived primarily from download and subscription fees for our paid and subscription versions, as well as from users purchasing virtual "coins" to activate short term features, or deliver virtual gifts or "Ice Breakers" to a specified recipient. Additional revenue opportunities include the potential of "Localized Offers or Recommendations" that provide Brands, Advertisers and Merchants to promote their venue to the local base of iHookup Social users through the mobile application, in which special discounts and incentives by merchants, brands and advertisers may be integrated into our location based technology (of which the company anticipates being paid upon the action or redemption of each offer). The following table summarizes our revenue and related statistics for the quarter ended June 30, 2014 Jan Feb Mar Apr May Jun Total Q1 Total Q2 Total YTD $ $ $ $ $ $ $ $ $ REVENUE 8,694 7,605 10,909 16,353 26,457 23,199 27,208 66,009 93,217 APPLE COST 2,608 2,282 3,272 4,906 7,937 6,960 8,162 19,803 27,965 NET REVENUE 6,086 5,323 7,637 11,447 18,520 16,239 19,046 46,206 65,252 STATISTICS Downloads (Free and Paid) 7,406 6,547 16,599 42,242 64,934 74,957 Registered Users 120,148 124,588 137,743 164,632 212,528 257,316 # of In App Purchases 590 560 955 965 2,120 1,866



Revenue in the second quarter increased by $38,801, or 143%

Registered Users consist of users (includes free, paid and subscribed) who have filled out a profile and created a username and password for our application. In-App Purchases consist of any purchases from within our application, which includes any virtual "coins" or subscriptions. -26- Competition The Mobile Dating - Social Networking business is highly competitive and barriers to entry are minimal. We compete primarily with other e-dating websites and mobile applications (e.g. Tinder, Match.com, Zoosk, Ok Cupid, etc.), dating and matchmaking services, other social media platforms and applications, and other conventional media companies that provide personal services and traditional venues where people meet for dating or social gatherings (both online and offline). We hope to use the dating category as an entry point to a much broader "Social Networking" marketplace, where competitors will include websites and applications offering coupons by merchants and brands (e.g. Living Social, and Groupon).



We believe that our ability to compete successfully will depend primarily upon the following factors:

the size, diversity and activity (engagement) level of our registered

member and subscriber bases relative to those of our competitors; the functionality of our application and the attractiveness of our

features, services and offerings generally to consumers relative to those of our competitors; how quickly we can enhance our existing technology (e.g. develop an



Android version) and services and/or develop new features and localized

opportunities and venue based monetization opportunities in response to:



new, emerging and rapidly changing technologies; the introduction of product and service offerings by our competitors; changes in consumer requirements and trends in the single community relative to our competitors; and

our ability to engage in cost-effective marketing efforts, including by

way of maintaining relationships with third parties with which we have

entered into alliances, and the recognition and strength of our various

brands relative to those of our competitors.



Employees and Key Consultants

Our company has five full time employees and one part time employee.

Key consultants include (i) Integrity Media, Inc., a Nevada corporation, who provides us with certain investor-relation services, (ii) Mega Cast Networks, who provides us with additional investor outreach and assistance with the iHookup website, and (iii) GummiCube, who provides us with App Store Optimization and certain search engine optimization efforts related to search. Intellectual Property

We intend, in due course, subject to legal advice, to apply for trademark, copyright and/or patent protection in the United States and other jurisdictions. We regard our intellectual property, including our software and trademark, as valuable assets and intend to vigorously defend them against infringement. While there can be no assurance that registered patents, trademarks and copyrights will protect our proprietary information, we intend to file for protection and assert our intellectual property rights against any infringer. Although any assertion of our rights can result in a substantial cost to, and diversion of effort by, our company, management believes that the protection of our intellectual property rights is an important part of our operating strategy. Market Opportunity

As a whole, mobile applications create a socially connected experience for a wide range of users, across various demographics worldwide. Allowing users a localized way to search for and seek those nearby and explore interests. Mobile dating and social networking are two of the fastest growing market segments in mobile communications, continuing to attract new users. A common problem faced across all age and demographic profiles, is the lack of time in each day. Easy, accessible and user driven technologies are replacing traditional avenues of meeting people by providing yet another way to embrace our "Do it all" and "Have it all" mobile - social generation. -27-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

Results of Operations



For the six months ended June 30, 2014

Our net loss and comprehensive loss for our interim period ended June 30, 2014 are summarized as follows:

Six months ended Ended June 30, 2014 Revenue $ 93,217 Total Operating Expenses 1,664,789 Loss From Operations (1,571,572 ) Other Income (Expenses) (217,391 ) Net Loss (1,788,963 )



Total revenue for the six months ended June 30, 2014 consisted of revenues from the downloading and follow-up subscriptions of the application.

Total operating expenses of $1,664,789 for the six months ended June 30, 2014 consisted primarily of general and administrative expenses of $697,797, accretion and interest on promissory notes of $474,135, product development of $174,209, and sales and marketing $258,039. Other income and expenses of $217,391 for the six months ended June 30, 2014 consisted of an impairment charge of $293,750 against an intangible asset acquired in connection with the application, offset by a gain on extinguishment of debt of $76,359.



Liquidity and Capital Resources

Working Capital June 30, 2014 December 31, 2013 (unaudited) (audited) Current Assets $ 406,150 $ - Current Liabilities 597,276 16,109 Working Capital(Deficiency) $ (191,126 ) $ (16,109 )



As of June 30, 2014, we had $80,550 in cash, advances of $8,764, accounts receivable of $34,759, and $282,077 in prepaid expenses, as compared to $Nil as of December 31, 2013.

As of June 30, 2014, we had accounts payable of $482,982, as compared to $16,109 as of December 31, 2013. Our accounts payable increased due to the Merger with iHookup-DE.



As of June 30, 2014, we had current portion of convertible debentures of $114,294, as compared to $Nil as of December 31, 2013. Our convertible debentures increased due to the Merger with iHookup-DE.

Cash Flows Six months Ended June 30, 2014



Net Cash Provided by (Used in) Operating Activities $ (694,882 ) Net Cash Provided by (Used in) Investing Activities

966



Net Cash Provided by (Used in) Financing Activities 774,466 Net Increase (Decrease) in Cash

$ 80,550 -28-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

Net Cash Provided by (Used in) Operating Activities

Our cash used in operating activities of $694,882 for the six month period ended June 30, 2014 consisted primarily of a net loss of $1,788,963 offset by non-cash adjustments for shares issued for services of $121,680, impairment of $293,750 and accretion expense of $475,503.



Net Cash Provided by Investing Activities

Our cash provided by investing activities for the six month period ended June 30, 2014 was $966 and resulted from cash acquired in the merger.

Net Cash Provided by Financing Activities

Our cash provided by financing activities of $774,466 for the six month period ended June 30, 2014 consisted primarily of net proceeds from convertible notes.

Convertible Redeemable Promissory Note with GEL Properties LLC

On May 29, 2014, the Company issued an 8% Convertible Redeemable Promissory Note to GEL Properties LLC, in the amount of $22,500, with a term to November 4, 2015.The debenture holders have the right to convert any unpaid principal portion, at a conversion price per share equal to 60% of the lowest closing bid price for the 5 trading days preceding the conversion date any time after six months from the date the note was originally issued (Originally issued November 4, 2014, therefore convertible from April 4, 2014 - Proceeds not received until May 29, 2014).



Promissory note with JMJ Financial

On June 26, 2013, the Company entered into a one year promissory note with JMJ Financial. The total amount that may be borrowed is $275,000, which includes an upfront fee of 10%. No interest will be applied to the principal balance for the first 90 days after cash advance. After the first 90 days, an interest charge of 12% will be immediately applied to the principal and the 10% upfront fee. On delivery of consideration, the lender may convert all or part of the unpaid principal and upfront fee into common stock at its sole discretion. All balances outstanding have a variable conversion price equal to the lesser of $0.07 or 60% of the market price. The market price is defined as the lowest trade price in the 25 days prior to the conversion date. The lender is limited to holding no more than 4.99% of the issued and outstanding common stock at the time of conversion. After the expiration of 90 days following the delivery date of any consideration, the Company will have no right of prepayment.



On April 16, 2014, the Company received a third tranche of $44,444 and recorded a $4,444 original issue discount on this debenture

Securities Purchase Agreements and Convertible Notes with KBM Worldwide, Inc.

On April 4, 2014, the Company entered into a Securities Purchase Agreement with KBM Worldwide Inc. ("KBM"), pursuant to which the Company sold to KBM a $53,000 face value 8% Convertible Note (the "KBM Note") with a term of nine months (the "KBM Maturity Date"). Interest accrues daily on the outstanding principal amount of the KBM Note at a rate per annual equal to 8% on the basis of a 365-day year. The principal amount of the KBM Note and interest is payable on the KBM Maturity Date. The KBM Note is convertible into common stock six months after the issue date, at KBM's option, at a 45% discount to the average of the three lowest closing bid prices of the common stock during the 10 trading day period prior to conversion. In the event the Company prepays the KBM Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by (i) 110% if prepaid during the period commencing on the Issue Date through 30 days thereafter, (ii) 115% if prepaid between 31 days following the Issue Date through 60 days following the Issue Date, (iii) -29-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

120% if prepaid between 61 days following the Issue Date through 90 days following the Issue Date, (iv) 125% if prepaid between 91 days following the Issue Date through 120 days following the Issue Date, and (v) 135% if prepaid between 121 days following the Issue Date through 180 days following the Issue Date. The Company may not prepay the KBM Note after the 180th day following the Issue Date. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 22% per annum and the KBM Note becomes immediately due and payable. Should that occur the Company is liable to pay KBM 150% of the then outstanding principal and interest. KBM does not have the right to convert the KBM Note, to the extent that KBM and its affiliates would beneficially own in excess of 4.99% of the Company's outstanding common stock. KBM has a right of first refusal to participate in future financings below $45,000 for a period of 12 months. The Company paid KBM $3,000 for its legal fees and expenses. On April 11, 2014, the Company entered into a Securities Purchase Agreement with KBM Worldwide Inc. ("KBM"), pursuant to which the Company sold to KBM a $37,500 face value 8% Convertible Note (the "KBM Note") with a term of nine months (the "KBM Maturity Date"). Interest accrues daily on the outstanding principal amount of the KBM Note at a rate per annual equal to 8% on the basis of a 365-day year. The principal amount of the KBM Note and interest is payable on the KBM Maturity Date. The KBM Note is convertible into common stock six months after the issue date, at KBM's option, at a 45% discount to the average of the three lowest closing bid prices of the common stock during the 10 trading day period prior to conversion. In the event the Company prepays the KBM Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by (i) 110% if prepaid during the period commencing on the Issue Date through 30 days thereafter, (ii) 115% if prepaid between 31 days following the Issue Date through 60 days following the Issue Date, (iii) 120% if prepaid between 61 days following the Issue Date through 90 days following the Issue Date, (iv) 125% if prepaid between 91 days following the Issue Date through 120 days following the Issue Date, and (v) 135% if prepaid between 121 days following the Issue Date through 180 days following the Issue Date. The Company may not prepay the KBM Note after the 180th day following the Issue Date. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 22% per annum and the KBM Note becomes immediately due and payable. Should that occur the Company is liable to pay KBM 150% of the then outstanding principal and interest. KBM does not have the right to convert the KBM Note, to the extent that KBM and its affiliates would beneficially own in excess of 4.99% of the Company's outstanding common stock. KBM has a right of first refusal to participate in future financings below $45,000 for a period of 12 months. The Company paid KBM $2,500 for its legal fees and expenses. On May 22, 2014, the Company entered into a Securities Purchase Agreement with KBM Worldwide Inc. ("KBM"), pursuant to which the Company sold to KBM a $53,000 face value 8% Convertible Note (the "KBM Note") with a term of nine months (the "KBM Maturity Date"). Interest accrues daily on the outstanding principal amount of the KBM Note at a rate per annual equal to 8% on the basis of a 365-day year. The principal amount of the KBM Note and interest is payable on the KBM Maturity Date. The KBM Note is convertible into common stock six months after the issue date, at KBM's option, at a 45% discount to the average of the three lowest closing bid prices of the common stock during the 10 trading day period prior to conversion. In the event the Company prepays the KBM Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by (i) 110% if prepaid during the period commencing on the Issue Date through 30 days thereafter, (ii) 115% if prepaid between 31 days following the Issue Date through 60 days following the Issue Date, (iii) 120% if prepaid between 61 days following the Issue Date through 90 days following the Issue Date, (iv) 125% if prepaid between 91 days following the Issue Date through 120 days following the Issue Date, and (v) 135% if prepaid between 121 days following the Issue Date through 180 days following the Issue Date. The Company may not prepay the KBM Note after the 180th day following the Issue Date. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 22% per annum and the KBM Note becomes immediately due and payable. Should that occur the Company is liable to pay KBM 150% of the then outstanding principal and interest. KBM does not have the right to convert the KBM Note, to the extent that KBM and its affiliates would beneficially own in excess of 4.99% of the Company's outstanding common stock. KBM has a right of first refusal to participate in future financings below $45,000 for a period of 12 months. The Company paid KBM $3,000 for its legal fees and expenses. -30-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

On June 16, 2014, the Company entered into a Securities Purchase Agreement with KBM Worldwide Inc. ("KBM"), pursuant to which the Company sold to KBM a $63,000 face value 8% Convertible Note (the "KBM Note") with a term of nine months (the "KBM Maturity Date"). Interest accrues daily on the outstanding principal amount of the KBM Note at a rate per annual equal to 8% on the basis of a 365-day year. The principal amount of the KBM Note and interest is payable on the KBM Maturity Date. The KBM Note is convertible into common stock six months after the issue date, at KBM's option, at a 45% discount to the average of the three lowest closing bid prices of the common stock during the 10 trading day period prior to conversion. In the event the Company prepays the KBM Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by (i) 110% if prepaid during the period commencing on the Issue Date through 30 days thereafter, (ii) 115% if prepaid between 31 days following the Issue Date through 60 days following the Issue Date, (iii) 120% if prepaid between 61 days following the Issue Date through 90 days following the Issue Date, (iv) 125% if prepaid between 91 days following the Issue Date through 120 days following the Issue Date, and (v) 135% if prepaid between 121 days following the Issue Date through 180 days following the Issue Date. The Company may not prepay the KBM Note after the 180th day following the Issue Date. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 22% per annum and the KBM Note becomes immediately due and payable. Should that occur the Company is liable to pay KBM 150% of the then outstanding principal and interest. KBM does not have the right to convert the KBM Note, to the extent that KBM and its affiliates would beneficially own in excess of 4.99% of the Company's outstanding common stock. KBM has a right of first refusal to participate in future financings below $45,000 for a period of 12 months. The Company paid KBM $3,000 for its legal fees and expenses.



Securities Purchase Agreements and Convertible Notes with Auctus Private Equity Fund, LLC

On May 9, 2014 the Company entered into a securities purchase agreement (the "Auctus SPA") with Auctus Private Equity Fund, LLC ("Auctus"), pursuant to which the Company sold to Auctus a $35,000 face value 8% Convertible Note (the "Auctus Note") with a term of nine months (the "Auctus Maturity Date"). Interest accrues daily on the outstanding principal amount of the AUCTUS Note at a rate per annual equal to 8% on the basis of a 365-day year. The principal amount of the note and interest is payable on the Auctus Maturity Date. The note is convertible into common stock beginning six months after the issue date (the "Issue date"), at the holder's option, at a 45% discount to the average of the two lowest closing bid prices of the common stock during the 25 trading day period prior to conversion. In the event the Company prepays the note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by (i) 125% if prepaid during the period commencing on the Issue Date through 30 days thereafter, (ii) 130% if prepaid 31 days following the closing through 60 days following the Issue Date, (iii) 135% if prepaid 61 days following the closing through 90 days following the Issue Date, (iv) 140% if prepaid 91 days following the Issue Date through 120 days following the Issue Date, (v) 145% if prepaid 121 days following the Issue Date through 150 days following the Issue Date, and (vi) 150% if prepaid 151 days following the Issue Date through the 180 days following the Issue Date. The Company may not prepay the note after the 180th day following the Issue Date. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 22% per annum and the note becomes immediately due and payable. Should that occur the Company is liable to pay the holder 150% of the then outstanding principal and interest. Auctus does not have the right to convert the Note, to the extent that Auctus and its affiliates would beneficially own in excess of 4.99% of our outstanding common stock. The Company paid Auctus $2,750 for its legal fees and expenses and paid Auctus Private Equity Management, Inc. ("Auctus Management") $2,500 for services rendered in connection with the Auctus Note. The Company also paid $3,500 in fees to a third party broker.



Securities Purchase Agreements and Convertible Notes with Union Capital, LLC

As of May14, 2014 and with a closing date of May 15, 2014, iHookup Social, Inc. (the "Company") entered into a securities purchase agreement (the "Union SPA") with Union Capital, LLC ("Union"), pursuant to which the Company will sell two 8% convertible notes of the Company in the aggregate principal amount of $59,000.00 (with the first note being in the amount of $29,500 and the second note being in the amount of $29,500 convertible into shares of common stock, $0.001 par value per share, of the Company (the "Common Stock"), upon the terms and subject to the limitations and conditions set forth in such Note. The first of the two notes (the "First Note") shall be paid for by the Buyer as set forth herein. The second note (the "Second Note") shall initially be paid for by the issuance of an offsetting $29,500.00 secured note issued to the Company by the Buyer ("Buyer Note"), provided that prior to conversion of the Second Note, the Buyer must have paid off the Buyer Note in cash such that the Second Note may not be converted until it has been paid for in cash. -31-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

In connection with the Union SPA, on May 14, 2014 and with a closing date of May 15, 2014, the Company issued a one-year, 8% Convertible Redeemable Note (the "Union Note") to Union Capital LLC ("Union") pursuant to which Union funded $29,500 at closing on May 15, 2014. The Company also issued a separate 8% Convertible Redeemable Notes dated May 14,2014, in the amount of $29,500 to Union (the "Union Back-End Note"), in exchange for which Union issued to the Company an 8% secured promissory note in the amount of $29,500 (the "Union Payment Note"), to secure funding under the Union Back End Note. Payment to the Company under the Union Payment Note will be no later than January 14, 2015. The term of the Union Note and the Union Back End Note is one year, upon which the outstanding principal amount is payable. The amount funded plus accrued interest under the Union Note and Union Back End Note is convertible into common stock at any time after the requisite rule 144 holding period, at the holder's option, at a conversion price equal to 55% of the lowest closing bid price in the 15 trading days previous to the conversion. In the event the Company redeems the Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by 150% if prepaid during the period commencing on the Issue Date through 180 days thereafter. There shall be no redemption after the 180thday the Note has been issued. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 24% per annum and the note becomes immediately due and payable. In connection with the Union Note, the Company paid $2,000 in legal fees and expenses, and paid a 3rd party broker a $2,500 commission.



Securities Purchase Agreement and Convertible Notes with LG Capital Funding, LLC

On May 21, 2014 the Company entered into a Securities Purchase Agreement (the "LG SPA") with LG Capital Funding, LLC ("LG"), pursuant to which the Company issued two Convertible Notes (together, the "Notes") in the amount of $75,000 each, at a rate of 8% per annum. Amounts funded are convertible into shares of the common stock of the Company, $0.0001 par value per share (the "Common Stock"), upon the terms and subject to the limitations and conditions set forth in such Notes. The first of the two Convertible Notes (the "LG Note") was paid by the Buyer on May 22, 2014. The second Convertible Note (the "LG Back-End Note") shall initially be paid for by an offsetting $75,000 promissory note issued to the Company by the Buyer ("Buyer Note"), provided that prior to the conversion of the LG Back-End Note, the Buyer must have paid off the Buyer Note in cash. Payment to the Company under the Buyer Note must be no later than January 21, 2015. The Buyer Note will be initially secured by the pledge of

the LG Back-End Note. The term of the LG Note and the LG Back-End Note is one year, upon which the outstanding principal and interest is payable. The amount funded plus accrued interest under the LG Note and LG Back-End Note is convertible into Common Stock at any time after the requisite Rule 144 holding period (subject to the condition above for the LG Back-End Note), at a conversion price equal to 50% of the lowest closing bid price in the 15 trading days previous to the conversion. In the event the Company redeems the LG Note in full, the Company is required to pay off all principal, interest and any other amounts owing multiplied by 150% if prepaid prior to the 180th day after its issuance. There shall be no redemption after the 180th day. The LG Back-End Note may not be prepaid, except that if the LG Back-End Note is redeemed by the Company within six months of its issuance, all obligations of the Company and LG under the LG Back-End Note and the Buyer Note will be deemed satisfied and such notes shall automatically be deemed cancelled and of no further force or effect. In the event of default, the amount of principal and accrued interest will bear default interest at a rate of 16% per annum, or the highest rate of interest permitted by law, and the Notes shall become immediately due and payable. In connection with the LG Note, the Company paid $3,750 in legal fees and expenses, and $7,500 in commission to a third party broker. Upon the cash payment of the Buyer Note, the Company will pay an additional $3,750 in legal fees and expenses and $7,500 in commission to a third party broker for the LG Back-End Note Securities Purchase Agreements.



Securities Purchase Agreements and Convertible Notes with JSJ Investments, Inc.

On June 11, 2014, the Company entered into a Convertible Note Purchase Agreement with JSJ Investments Inc. ("JSJ"), pursuant to which the Company sold to JSJ a $55,000 face value 12% Convertible Note (the "JSJ Note") with a term of six months (the "JSJ Maturity Date"). Interest accrues daily on the outstanding principal amount of the JSJ Note at a rate per annual equal to 12% on the basis of a 365-day year. The principal amount of the JSJ Note and interest is payable on the JSJ Maturity Date. The JSJ Note is convertible into common stock, subject to Rule 144, at any time after the issue date, at JSJ's option, at a 50% discount to the average of the three lowest trades on the previous 20 days before the date of the conversion notice or to the average of the three lowest trades on the previous 20 days before the date of execution of the JSJ Note. If the shares are not delivered to JSJ within three business days of the Company's receipt of the conversion notice, a penalty of an additional 25% in the number of shares to be converted will incur on the fourth business day, and each day thereafter until the shares are delivered. . Upon the Maturity Date and JSJ's consent to exercise such provision, there is a 150% cash redemption premium on the principal amount only. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 12% per annum and the JSJ Note becomes immediately due and payable. -32-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

Convertible Note Purchase Agreement and Convertible Note with Eastmore Capital LLC

Subsequent to June 30, 2014, the Company entered into a Convertible Note Purchase Agreement with Eastmore Capital LLC ("Eastmore"), pursuant to which the Company sold to Eastmore an $80,000 face value 12% Convertible Note (the "Eastmore Note") with a maturity date of July 10, 2015 (the "Eastmore Maturity Date"). Interest accrues daily on the outstanding principal amount of the Eastmore Note at a rate per annum equal to 12% on the basis of a 365-day year. The principal amount of the Eastmore Note and interest is payable on the Eastmore Maturity Date. The Eastmore Note is convertible into common stock, subject to Rule 144, at any time after the issue date, at the lower of(i) theclosing saleprice of thecommonstock on the onthe trading dayimmediatelypreceding the closingdate, and (ii)50% of the lowestsale price for thecommon stockduring the ten (10)consecutive trading days immediatelypreceding theconversion date. If the shares are not delivered to Eastmore within three business days of the Company's receipt of the conversion notice, the Company will pay Eastmore a penalty of $1,000 per day for each day that thethe Company fails todeliver suchcommon stock through willful actsdesigned to hinderthe deliveryof commonstock to Eastmore. Eastmore does not have the right to convert the note, to the extent that it would beneficially own in excess of 4.9% of our outstanding common stock. The Company shall have theright, exercisable onnot less thanfive (5)trading daysprior written notice toEastmore, to prepaythe outstandingbalance on this note for $120,000 plus any andall accruedand unpaid intereston the unpaid principalamount. In the event of default, the amount of principal and interest not paid when due bear default interest at the rate of 24% per annum and the Eastmore Note becomes immediately due and payable. In connection with the Eastmore Note, the Company paid Eastmore $2,500 for its legal fees and expenses and paid third party brokers a $10,000 fee.



Investment Agreement and Amended and Restated Investment Agreement with Beaufort Capital Partners LLC

Subsequent to June 30, 2014 the Company entered into an Investment Agreement (the "Investment Agreement") with Beaufort Capital Partners LLC ("Beaufort"), pursuant to which the Company may issue and sell to Beaufort $2,500,000 of the Company's fully registered, freely tradable common stock (the "Shares"). The parties also entered into a Registration Rights Agreement, whereby the Company has agreed to provide certain registration rights under the Securities Act of 1933, as amended (the "Securities Act"), and applicable state laws (the "Registration Agreement", and together with the Investment Agreement, the "Agreements"). Pursuant to the Agreements, the Company shall register the Shares pursuant to a registration statement on Form S-1 (or on such other form as is available to the Company within 21 days of the execution of the Agreements)

(the "Registration Statement").



Subsequently, the Company entered into an Amended and Restated Investment Agreement (the "Amended and Restated Investment Agreement") with Beaufort Capital Partners LLC ("Beaufort"), whereby we amended and restated the Investment Agreement (the "Original Investment Agreement"). The Amended and Restated Investment Agreement increased the maximum aggregate dollar amount of Common Stock that the Company may sell and issue to Beaufort to $5,000,000.

Letter Agreement, Promissory Note, Pledge Agreement, and Indemnification Agreement with Beaufort Capital Partners LLC

Subsequent to June 30, 2014 the Company entered into a Letter Agreement (the "Letter Agreement") with Beaufort Capital Partners LLC ("Beaufort"), pursuant to which Beaufort agrees to loan (the "Loan") up to $400,000 to the Company upon the Company's written request. During the term, the Loan may be made in monthly installments of $100,000 each and must be made within three (3) days of the receipt of the written request from the Company and evidenced by a Secured Promissory Note (the "Note"). Each Note shall be secured by a pledge of 8,000,000 shares of common stock of the Company provided by Copper Creek Holdings, LLC ("Copper Creek"), pledged under the terms and conditions of a Stock Pledge Agreement (the "Pledge"). Notwithstanding the foregoing, upon the occurrence of an Event of Default (defined below), Beaufort may terminate its obligations under the Letter Agreement without notice. Pursuant to the Letter Agreement, Company delivered a written request for the first installment of $100,000 and executed the Note and Beaufort funded $100,000 to the Company. The Note bears 1% interest per month, compounded monthly, and matures in six (6) months ("Maturity Date"). In the event that payment is not received within ten (10) days of the Maturity Date, then the Company shall be charged a late fee in an amount equal to 5% of the amount of such overdue payment, payable within five (5) days of the Maturity Date. An "Event of Default" is defined as (i) the failure of the Company to make the payments owed under the Note in a timely manner, or (i) the initiation of bankruptcy proceedings by the Company. Upon an Event of Default, the unpaid principal balance of the Note shall be due and payable immediately, at Beaufort's option. Additionally, if there is an Event of Default after the Maturity Date, interest shall accrue on the outstanding principal balance of the Note at 10% per annum on the basis of a 360-day year ("Default Interest"), or if such Default Interest is not permitted by law, then the maximum rate of interest as permitted by

applicable law. -33-



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - continued

Pursuant to the Letter Agreement, Company, Beaufort and Copper Creek executed the Pledge, whereby Copper Creek pledged 8,000,000 of its shares of common stock of the Company ("Pledged Shares") as collateral for the Note. In the event, through no fault of Beaufort, the closing price of the Company's common stock reported on the Company's principal trading exchange decreases by fifty percent (50%) or more during the term, the Pledged Shares shall be increased as follows: (i) a 50% to 60% decrease in closing price shall increase the Pledged Shares by 10%; (ii) a 60% to 70% decrease in closing price shall increase the Pledged Shares by 20%; (iii) a 70% to 80% decrease in closing price shall increase the Pledged Shares by 30%; or (iv) a 80% to 90% decrease in closing price shall increase the Pledged Shares by 40%; or (v) a 90% to 100% decrease in closing price shall increase the Pledged Shares by 50%. Beaufort agrees that unless an Event of Default (as defined in the Note) shall have occurred and be continuing, Copper Creek shall retain all of its rights as a holder of the Pledged Shares, including its right to vote, give consents, ratify, waivers, except to the extent that, in Beaufort's reasonably judgment, any such vote, consent ratification or waiver would detract from the Pledged Share's value as collateral, or which would be inconsistent with or result in any violation of the Note or Pledge. Upon the repayment of the Note, Beaufort will, at the request of Copper Creek, duly assign, transfer and deliver to Copper Creek such of the collateral as may then remain in Beaufort's possession, together with any monies at the time held by Beaufort hereunder, and execute and deliver to Copper creek a proper instrument(s) acknowledging the satisfaction and termination

of the Pledge. In order to induce Copper Creek to execute and deliver the Pledge, the Company executed an Indemnification Agreement in Copper Creek's favor, the ("Indemnification Agreement"). The Indemnification Agreement provides that the Company shall reimburse the Pledged Shares, in identical quantity and class of stock, to Copper Creek, in the event that Copper Creek is required to assign its Pledged Shares to Beaufort upon an Event of Default of the Note, and any expenses incurred by Copper Creek relating to such assignment. The Company also agrees to indemnify Copper Creek (including its affiliates, and each of their respective directors, officers, employees, agents, representatives, attorneys, stockholders and controlling persons) from and against any and all losses, claims, damages and liabilities, that it may become subject to in connection with or arising out of or relating to the Pledged Shares, the Note, the Pledge or the Letter Agreement. The Indemnification Agreement shall terminate when the Note is paid back in full to Beaufort and Copper Creek is released from the Pledge.



Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Going Concern

At June 30, 2014, we had an accumulated deficit of $2,417,327 and incurred a net loss of $1,788,963, for the period ended June 30, 2014. We expect to incur further losses in the development of our business, all of which casts substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon our ability to generate future profitable operations and/or to obtain the necessary financing to meet our obligations and repay our liabilities arising from normal business operations when they come due. We have generated minimal revenues and have incurred losses since inception. Accordingly, we will be dependent on future additional financing in order to finance operations and growth. We are considered an early stage company and has only focused on our current business in the iHookup application since December 3, 2013. Since we are an early stage company, there is no assurance that we will generate sufficient revenue to sustain our operations.


For more stories covering the world of technology, please see HispanicBusiness' Tech Channel



Source: Edgar Glimpses


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters