News Column

Softbank unveils new smartphone co-developed with Sprint

August 18, 2014



Softbank Corp. unveiled on Monday a new smartphone co-developed with its U.S. subsidiary Sprint Corp. for sale in both Japan and the United States as part of its efforts to cut procurement costs and strengthen its product lineup.

The first handset developed with the third largest U.S. mobile phone carrier is manufactured by Sharp Corp. It goes on sale in Japan on Aug. 29 and is expected to hit the U.S. market sometime soon, according to Softbank.

With a 5-inch display, the Aquos Crystal boasts a thin frame and comes with a high-quality wireless speaker, according to the Japanese telecom company.

"With the expansion of a procurement scale, we can provide competitive devices with our own specification," said Maki Tahara, head of marketing strategy at Softbank Mobile Corp., the Japanese telecom firm's mobile phone service provider, at a news conference in Tokyo.

Tahara added that Softbank and Sprint will try to further benefit from what she described as the "synergetic effects" of the Japanese and U.S. firms working together.



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Source: Japan Economic Newswire


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