News Column

Habib Metropolitan Bank launches SIRAT

August 17, 2014

Habib Metropolitan Bank is pleased to announce the launch of our distinct Islamic banking identity SIRAT.

The word “SIRAT” (meaning path and a direction) has been carefully selected for our Islamic Banking offering. For us it is also an inspired journey towards excellence as a trusted partner for our customers. We have developed this name and image also in alignment with our group strategy locally & internationally. The same reflects in the implication of the inner working of the brand name SIRAT:

S - Security, I - Integrity, R- Reliability, A- Accessibility & T - Trust

The brand also depicts our legacy and corporate philosophy as a well recognized and respectable financial institution. The Bank practices strong ethical values which have been at the forefront for providing Shariah complaint banking solutions.

The Bank is in its 21st year of service and has been part of Islamic Banking industry for more than a decade. Our new Islamic branch at Korangi unveiling the new brand identity was opened yesterday which was largely attended by dignitaries and leading business people. Also scheduled to open are further 2 branches in Karachi and Lahore respective which shall bring the total number to 9 dedicated Islamic Banking branches and 198 desks Islamic Banking windows, with major expansion planned & finalized during current & next year to increase our footprint across the country. Our dedicated Islamic banking team combines Sharia expertise with strong business acumen to offer customers tailor made structured solutions, which is ably supported by a robust IT platform developed in-house.

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Source: Nation (Pakistan)

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