Little boys are chasing each other around the lobby like unchained dogs. A man holds his granddaughter in his arms while waiting in line for concessions. A busy young couple with tickets to see Lucy makes the Sunday morning matinee their date night.
"We work a lot and we like to enjoy ourselves so let's just go to the movies," says
They come often enough to recognize others who are matinee regulars, people who prefer the theaters less crowded, the lines less lengthy, and the tickets less expensive. And they like the feel of a movie theater in the morning.
"It's a different crowd," says Mosley, 48, of
Lots of theaters have matinee movies in the afternoons. Premier
For the budget-conscience, the time-squeezed, the cheap date, and the summer-heat refugees, the Sunday morning matinee is the place to be. You get the staccato sound of popping corn, "chili dogs" spelled out in neon lights, and a carpet with "Admit One" tickets woven into the fabric. All that and air conditioning, too.
"This is the only time to see it," says
"It's become our family tradition," says
Sometimes the matinee movie is handed down through the generations.
The morning matinee makes the movies affordable for a family of five, says Sommers, 33, of
"We have to come during the cheap hours because we have a big ol' family," says Sommers, whose children are 10, 8 and 6. "You get more bang for your buck when you come in the morning."
"It's cheap," said Hansen, 26, of
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