[ClickPress, Fri Aug 15 2014] The depreciation of the peso and import restrictions affecting PC sales in recent years have taken their toll as the domestic economy contracts for the first time since September 2012. Both imported and nationally manufactured PCs were affected, with the latter hit by weak consumer confidence and a reliance on imported components. However, potential investors have not been put off , as companies seem willing to overlook the economic situation in favour of Argentina's strong sector potential. The scope for large increases in PC penetration, second device ownership, enterprise software penetration and cloud computing are examples of sectors that have growth opportunities.
Government efforts to boost software development with tax incentives for local companies aim to open the export market. Software development companies Epidata and Quadion have stated that the large Argentine IT market maintains its lustre despite the economic challenges. Providing these short-term economic challenges can be navigated, we believe the market will grow rapidly, with rising PC penetration, including new form factors such as tablets and hybrids, and increased enterprise spending as confidence improves. The market will also benefit from deferred purchases/investment.
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Headline Expenditure Projections
Computer Hardware Sales: ARS14.5bn in 2013 to ARS17.2bn in 2014, +18.8% in local currency (but down 21.6% in US dollar terms). Forecast revised downwards in US dollars due to the distorting effect of domestic inflation and currency depreciation, as well as local reports of a fall in PC unit sales.
Software Sales: ARS3.5bn in 2013 to ARS4.3bn in 2014, up 23.1% in local currency terms (down 18.8% in US dollar terms). Small- and medium-sized enterprise (SME) demand for software and strong potential in enterprise resource planning (ERP) applications should maintain growth despite macroeconomic challenges.
IT Services Sales: ARS10.9bn in 2013 to ARS13.7bn in 2014, up...
The Argentina Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Argentina Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Argentina.
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