The survey showed that based on the brand imagery question asked among respondents who were aware of the different ISP brands, PLDT HOME DSL scored the highest among all ISPs for both signal strength and internet speed.
PLDT HOME, a unit of
In a statement, PLDT vice president and head of Home Marketing
"This is the fulfillment of our promise to our subscribers--that we will give them the fastest, most reliable and strongest connection to their homes," Dujali said.
He added that PLDT HOME is able to provide the strongest connections at home through its most extensive fiber optic network that currently spans over 88,000 kilometers, which is more than four times that of competition.
The PSRC survey commissioned by PLDT was conducted in key cities and towns across the country among 1,200 male and female decisionmakers or influencers of telecommunication services for the household, aged 18 to 60 years, from ABCD homes.
The survey was conducted from April to
PSRC is one of the most respected custom research companies in the country, providing services to the country's top 1,000 corporations.
The research company conducts quantitative and qualitative studies on market strategy, branding, innovation, customer engagement, communication, shopper science, and social research.
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