Students will need to find more room in backpacks for tech gadgets as they head back to school this fall. According to the latest American Express Spending & Saving Tracker, parents expect to spend an average of
With the majority of students using tech devices for learning (77% vs. 70% in 2013), it's no surprise that laptops, as well as classroom-friendly tablets, top kids' wish lists. The top five electronics parents intend to buy this season are: Laptop computer (21% vs. 25% in 2013), Tablet (20% vs. 15% in 2013), Scientific calculator (17% vs. 18% in 2013), Mobile phone (13%, on par with 2013), Printer (12% vs 13% in 2013).
"Smartphones and laptops are being used for more than just games and social networking, as more students and schools find ways to integrate technology into the classroom," said
Tots, Tweens and Teens Pace the Tech Race Younger students outpace their older counterparts with technology, as more K-8 (80% vs. 74% in 2013) and high school students (77% vs. 71% in 2013) report using electronic devices for learning than college students (75% vs. 69% in 2013). Tablets, specifically, are the device of choice for the K-8 set.
While tablets may be the new go-to for school, mom and dad understand smartphones are essential to safety and socializing, with 75% of parents who say they'll purchase a mobile phone for their child this year will choose a smartphone (vs. 69% in 2013). Parents report the average appropriate age for a phone remains at 12, and phone purchases for tweens (ages 10-14) have increased significantly (64% in 2014 vs. 57% in 2013).
Parents say they'll spend the majority of back-to-school budgets at department stores (26%) and big box retailers (21%), followed by malls (16%), outlets/discount stores (13%) and online (10%), with credit card usage up significantly (44% vs. 39% in 2013).
From dioramas to book reports, parents anticipate their kids will have six school projects per child this year, and they will spend an average of
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